One of the most critical benefits of a seasonal menu is the opportunity to utilize fresh and the best quality ingredients when they are in season. There is nothing like seasonal produce, which tastes great, requires less processing and transportation, and thus is fresher and more vibrant.
By showcasing items in season, you can showcase the natural flavors of ingredients, which makes for a dining experience your customers will appreciate and remember. Serving fresh and high-quality ingredients can elevate your restaurant's reputation, too, since customers often perceive freshness with the quality and care taken in preparing the food.