It certainly feels like connecting with companies to develop into strong b2b sales leads at just the right time is harder and more important than it has ever been before. I wanted to see if my perception was accurate, so spent some time researching.
HubSpot's State of Inbound Report is one of the world's most respected reports on the top sales & marketing challenges and priorities companies face today and indeed, I ended up finding some valuable information on this subject, to see if my hunch was accurate or way off base.
