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Facebook Ads That Convert: Why Video Is Key

by Darren Wall, on Jun 25, 2025 9:00:00 AM

Facebook Ads That Convert: Why Video Is Key

The landscape of Facebook advertising has undergone significant changes over the past decade. What began as a platform for static banner ads has grown into a dynamic ecosystem that rewards creativity, storytelling, and, most importantly, video.

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Topics: Sales Prospecting video marketing advertising

Observations on the State of B2B Sales Prospecting & Lead Generation

by Darren Wall, on Nov 18, 2017 9:40:49 AM

It certainly feels like connecting with companies to develop into strong b2b sales leads at just the right time is harder and more important than it has ever been before. I wanted to see if my perception was accurate, so spent some time researching. 
 
businessman hand working with modern technology and digital layer effect as business strategy concept.jpeg
 
 
HubSpot's State of Inbound Report is one of the world's most respected reports on the top sales & marketing challenges and priorities companies face today and indeed, I ended up finding some valuable information on this subject, to see if my hunch was accurate or way off base.
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Topics: Sales Prospecting
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