Sales Intelligence Blog

Unlocking the Power of Social Media for Sales Intelligence

Brands can no longer afford to sit back and wait for potential customers to find them. They need to reach out directly to and engage with their target market by going straight to them. But how can brands do that in an online world? Well, by going to the places where their target market hangs out and spends their time online - social media.

Mitigate Risk Significantly Using Sales Intelligence

You’re probably wondering right now what sales intelligence has to do with mitigating risk in a business. As you probably know, mitigating risk is all about having the right information at the right time to help you make better, more informed decisions with a better chance of leading to good outcomes.

How Can Ad Sales Intelligence Tools Help Your Business

Salespeople are under constant pressure to work faster, smarter, and harder than the competition while also doing less with more. An ad sales intelligence system can be the difference in these situations by removing many of the inefficiencies of manual data management and empowering salespeople with in-depth knowledge of their contacts.

But what are ad sales intelligence tools? And, in what specific ways do they benefit sales teams? Let's find out.


Business Intelligence is the Mother of Sales Intelligence

As a business leader today, you probably recognize that data is one of the most valuable assets your business possesses. However, data needs to be stored, managed, and processed in ways that take it from raw observations to usable insights to intelligence that enables better decision-making.

Sales Intelligence & The Remote Buyer Experience

The COVID-19 pandemic drastically accelerated the shift toward doing remote business. B2B companies, marketers, and salespeople, in particular, were forced to fully embrace virtual selling and find solutions that give them the edge in this highly competitive space.

The Importance of Clean Data for Sales Intelligence

Today, sales teams are faced with the challenge of extracting maximum value from unprecedented volumes of complex data. Without the help of sales intelligence tools, this can be a huge time-sink and a waste of precious manpower that could be utilized to solve strategic challenges.

What Are the Best Sales Intelligence Tools for B2B Lead Generation?

Sales is a long, difficult process that saps any salesperson's vitality. This, however, does not have to be the case. The main problem that a salesperson encounters is a lack of knowledge. This slows down not only your sales force but also the sales process.

Powering Business - How Sales Intelligence Software Gathers Data

Sales are becoming trickier by the day. The pace of business is accelerating, industries are becoming more competitive, and customer expectations are growing daily. Salespeople need to act faster and smarter to stay competitive and keep conversions coming in.

6sense Bringing Sales Intelligence to B2B Revenue Teams

It’s estimated that marketing and sales teams waste up to $2 trillion annually by focusing purely on revenue while overlooking growth and efficiency. This kind of waste is untenable in any context, particularly in the highly-competitive, fast-paced arena of B2B sales. Sales teams are also always expected to do more with less in order to help the business improve its marketing and sales ROI.

Sales Intelligence Pitfalls to Avoid in B2B Sales

The B2B sales process typically spans multiple stages and involves multiple decision-makers. That's why it can be challenging to hone in on the exact reason whenever a deal fails to close. LinkedIn's 2021 State of Sales Report polled B2B decision-makers to find out what they consider B2B dealbreakers. Below is a summary of their findings that will help you avoid pitfalls and increase conversion rates.