Sales Intelligence Blog

Sales Intelligence Pitfalls to Avoid in B2B Sales

The B2B sales process typically spans multiple stages and involves multiple decision-makers. That's why it can be challenging to hone in on the exact reason whenever a deal fails to close. LinkedIn's 2021 State of Sales Report polled B2B decision-makers to find out what they consider B2B dealbreakers. Below is a summary of their findings that will help you avoid pitfalls and increase conversion rates.

Sales Intelligence Firm Apollo Expands in India

After a $110 million dollar C round in March, Apollo.io recently announced a $30 million investment to open offices and hire 100 engineers in India. Let's explore a bit about the company.

Sales Intelligence in the Service of Predictive Prospecting

Sales teams are constantly under pressure to do more with less. Without a sales prospecting plan, a lot of time and effort will be wasted trying to connect with, and nurture leads that may not even have the intent to buy. Predictive prospecting is all about getting ahead of the curve by identifying how, where, when, and with whom to invest your time.

Sales Measurement Practices: Importance & How to Improve

Different sales metrics provide insights into the performance of different facets of the sales process. To get a holistic overview of how your sales are performing, you must measure, analyze, and cross-reference a number of different metrics.

Why the Sales Process is Never Over: Sales Intelligence After Sales

At the end of the day, sales are not just about generating revenue but also about growing your company. If you lose as many customers as you make sales in each cycle, you will stay stuck running in place.

Demandbase: Unifying Sales Intelligence & Account Engagement

In B2B sales, watching a potentially valuable lead slip away can be particularly painful. This often leads to questions like, “What if we had been faster? More coordinated? Better able to engage each high-value client with a tailor-made approach?

Sales Intelligence Platforms: Leads vs. Accounts

Sales are the driving force that helps companies achieve greater growth and profitability. However, without the proper technology and processes in place, sales can be an extremely inefficient process. In fact, sales reps spend up to 64% of their working hours on non-revenue generating tasks.

New Merger Expected to Change Sales Intelligence

After a dip during the COVID-19 pandemic, businesses are once again upping the stakes when it comes to B2B sales and marketing. In the U.S. alone, companies are projected to spend more than $23 billion on B2B advertising and marketing.

What's Behind 2022s 12% Growth of the Sales Intelligence Market?

Sales intelligence is emerging as a key competitive factor for businesses of all sizes and types in the race to identify, acquire, and convert prospects. Sales intelligence solutions allow sales teams to use internal and external data to streamline sales processes and boost sales.

Why Is Real-Time Data Important for Sales Intelligence?

Real-time data is fascinating. It’s possible to track all kinds of metrics as they change before our eyes. For example, we can see how much money is spent, second by second, across various industries. As you may imagine, that can have a considerable knock-on effect on sales intelligence.