Sales Intelligence Blog

Sales intelligence is, as a market, steadily growing. Thanks to an ever-evolving global marketplace, the way we sell to consumers has never been better-informed. An estimated CAGR of more than 6% runs the sector up to 2027. This, arguably, is thanks partly to the sheer variety of apps and platforms available to business owners.

The sales intelligence market is ever-expanding. Current projections are refreshingly healthy, with a 12.3% CAGR expected leading up to 2025. This puts the industry at a value of around $3.8 billion at the current forecast. Therefore, it’s clear that more and more companies are taking marketing data more seriously.

Sales intelligence has never been bigger on a global scale. Already, several innovators and brands have become ‘household’ names among sales professionals. Data shows, for example, that EverString and InsideView are the market leaders. However, perhaps surprisingly, video conferencing skyrocketer Zoom is set to branch out into the niche, too.

It is a safe assumption that sales intelligence is becoming increasingly popular. At a market value of $2.29 billion in 2019, CAGR is on the rise (10.5%), leading towards 2027. Therefore, many businesses and brands are making use of intelligence technology. But, are they necessarily using it to their full advantage?

As technology and society have evolved over the decades, so have customer demands. In fact, consumers are savvier than ever before about what they want and need. For example, did you know that a poor experience could deter up to a third of potential customers? Therefore, it is all the more prudent to work sales intelligence to your advantage.

ROI, or return on investment, is the key to modern business growth. Over the decades, building on and measuring ROI has evolved massively. This is primarily thanks to the steady emergence of sales intelligence and advanced data analytics. That considered, how you can use sales intel tools to help boost ROI?

Sales and psychology go together hand in hand. To pitch to the right people, you need to understand them. Therefore, to build the most effective sales intelligence data pools, you need to apply psychology when collating information together. With scalable sales intel, you can use psychology to ensure you always reach people who need you most.

Buyer intent continues to be one of the most powerful data sets for B2B and B2C companies. It’s thought that the vast majority of businesses use such information in some way. However, how can you be sure that you’re using buyer intent to its full potential in sales intelligence? Fascinatingly, up to 40% of tech businesses partner with intent data specialists.

Sales intelligence - by its very nature - involves the pulling and management of data on a grand scale. CRMs, or customer relationship management tools, are quickly becoming the leading bastions of support in this regard. In fact, did you know that 74% of business owners surveyed feel CRMs give them clearer access to client data? If you're starting with sales intel and are yet to set up a CRM, now might be the time to act.

Sales intelligence is, both in terms of market size and ideological adoption, growing year on year. For example, data shows that the market will grow by 10.5% CAGR up to 2027. However, how can you be sure that you are applying sales intel effectively? As it transpires, Jeb Blount discusses different types of intelligence in sales - four, in fact, that vary in style.