Sales Intelligence Blog

After a $110 million dollar C round in March, Apollo.io recently announced a $30 million investment to open offices and hire 100 engineers in India. Let's explore a bit about the company.

Sales teams are constantly under pressure to do more with less. Without a sales prospecting plan, a lot of time and effort will be wasted trying to connect with, and nurture leads that may not even have the intent to buy. Predictive prospecting is all about getting ahead of the curve by identifying how, where, when, and with whom to invest your time.

Different sales metrics provide insights into the performance of different facets of the sales process. To get a holistic overview of how your sales are performing, you must measure, analyze, and cross-reference a number of different metrics.

At the end of the day, sales are not just about generating revenue but also about growing your company. If you lose as many customers as you make sales in each cycle, you will stay stuck running in place.

In B2B sales, watching a potentially valuable lead slip away can be particularly painful. This often leads to questions like, “What if we had been faster? More coordinated? Better able to engage each high-value client with a tailor-made approach?

Sales are the driving force that helps companies achieve greater growth and profitability. However, without the proper technology and processes in place, sales can be an extremely inefficient process. In fact, sales reps spend up to 64% of their working hours on non-revenue generating tasks.

After a dip during the COVID-19 pandemic, businesses are once again upping the stakes when it comes to B2B sales and marketing. In the U.S. alone, companies are projected to spend more than $23 billion on B2B advertising and marketing.

Sales intelligence is emerging as a key competitive factor for businesses of all sizes and types in the race to identify, acquire, and convert prospects. Sales intelligence solutions allow sales teams to use internal and external data to streamline sales processes and boost sales.

Real-time data is fascinating. It’s possible to track all kinds of metrics as they change before our eyes. For example, we can see how much money is spent, second by second, across various industries. As you may imagine, that can have a considerable knock-on effect on sales intelligence.

Sales intelligence is, as a market, steadily growing. Thanks to an ever-evolving global marketplace, the way we sell to consumers has never been better-informed. An estimated CAGR of more than 6% runs the sector up to 2027. This, arguably, is thanks partly to the sheer variety of apps and platforms available to business owners.