Billboards, newspaper ads, or flyers are now less popular to market brands and businesses. Now, the world of marketing is shifting more towards digital marketing. After all, the “internet” is the new world where most audiences are present.
That said, content marketing is the most important aspect of digital marketing. It involves creating and sharing different content formats (like videos, blogs, social media posts, etc.) to promote a brand and trigger interest in the product or service.
Want to pursue your journey of content marketing, too? If so, there are some key strategies you should know, and this guide explains them. Read it to learn about them!
1. Create Audience-Centric Content
First thing first, know your audience—their needs, preferences, and challenges.
Use the data gathered from the existing customers to learn who your ideal customers are. You can even use customer surveys, interviews, and analytics to build buyer personas.
Know the following things about your targeted customers:
- Demographics information—age, genre, income
- Psychographic details—values, interests, lifestyle
- Behavioral insights—brand interactions, buying habits
Once you create buyer personas, start creating content that centers around your audience. You can create how-to guides, FAQs, and product reviews that address their specific concerns.
In addition, people consume content in various formats—text, infographics, video, audio, etc. Make sure you offer content in multiple formats to reach a wider audience with different consumption preferences to increase conversions.
Make sure the created content is as per the audience’s interests and delivers value. This way, they will engage with it, trust your brand, and eventually buy your product/service.
Don’t forget to personalize your content dynamically according to the audience segments. For this, show different content to different visitors, based on their profile or behavior.
In addition, don’t forget to bring in the right tone and style, especially for the textual content. Use Paraphrasing Tool or other similar tools to rephrase and alter the tone and style of a text piece to make it fit to all kinds of audiences without much hassle.
2. Search Engine Optimization (SEO)
For your information, more than 81% of internet searchers used search engines to find information as well as products, and services.
Therefore, as a brand, your content MUST also be presented and ranked higher in search engines so people who are searching for the products, services, or information you offer can find you.
Search Engine Optimization (SEO) is the only way to achieve this goal. In fact, the #1 result in Google gets 27.6% of all clicks, which is 10x higher CTR than the page in the #10 position.
First, conduct thorough keyword research to optimize your brand’s website and its content for higher search engine rankings.
Use SEMrush, Ahrefs, Google Keyword Planner, or other tools like these to complete this task. Generate a list of keywords people are searching for in your niche. Pick the ones with higher search volume but lesser ranking difficulty.
Use these keywords in the title, headers, meta descriptions, and throughout the body text to optimize the content. Also, improve website performance such as page load speed and mobile responsiveness.
In addition, regularly update existing content, add internal and external links, and improve readability to maintain high rankings.
3. Share Content on Social Media
According to a Statista report, out of 5.45 billion total internet users, around 3.47 billion (63.7 percent) use social media.
So, when you want to market your brand and drive revenue growth, it is always a good idea to target your potential audience that is on social media.
Social media platforms let brands reach and engage with their audience to amplify content visibility and increase brand awareness. These platforms can also be used to drive traffic to your website in order to build relationships and increase conversions.
The first thing to do is to share all the content on social media that you share on the brand’s website. Share blog posts, videos, AI images and infographics on social media platforms, such as Instagram, Facebook, LinkedIn, and/or X (formerly Twitter).
Don’t forget to respond to comments, engage with followers, and keep publishing user-generated content to create a community-like environment and build trust. Use an AI detector to check for AI content or ChatGPT plagiarism to ensure your content is unique and engaging.
4. Run Email Campaigns
Have you built an email list for your potential audience? What if we tell you that there is an easy way to use this list to drive revenue? It is email marketing, which is a subset of content marketing.
Interestingly, email drives an ROI of $36 for every dollar spent. Yes, you heard right. This return is higher than any other marketing channel.
The secret to such a big return lies in the ‘direct communication’ email provides the brands. They can use email marketing for:
- Personalized promotions
- Nurturing relationships
- Drive sales
For this, create email lists based on customer behavior, purchase history, and preferences. Then, segment your audience in different categories so you can send personalized offers and recommendations later.
It is best to automate sequences for specific triggers, such as abandoned carts or post-purchase follow-ups.
Want to keep your audience engaged? Keep sending newsletters from time to time, with useful content, tips, exclusive discounts, or product updates.
Conclusion
Content marketing is a powerful way to connect with your audience and drive sales. And it involves many strategies to drive revenue growth.
Create content that addresses your audience’s needs and is optimized for search engines. Use social media to boost visibility and run effective email campaigns.
All these ways engage customers and increase sales. However, ensure you understand your audience, deliver value, and promote your brand across multiple platforms.
