Every business owner wants a successful and profitable website that converts potential clients and makes the existing ones stay longer. One way you can truly gauge the success of your website is by measuring the amount of incoming organic traffic, which is the number of visitors that visit your site through unpaid search engine results. Organic traffic mostly comes to your website through organic search results, which most website owners aim for to increase their business’s ROI.
But how do you increase your website’s organic traffic? The first step is hiring a digital marketing agency to develop strategies and plans to improve your website’s search result ranking. But, even though you have hired professionals for help, you must know about the top 7 tips that will help boost your website's organic traffic and create a blueprint for your business’s success.
1. Research your Website for Any Technical Issues
To increase your website’s organic traffic, Google must be able to find, crawl, and index it. However, suppose your website has technical issues, such as broken images, broken links, duplicate titles, slow-loading pages, etc.. In that case, it is less likely that your website will be indexed to appear in search results, which will hamper the amount of incoming organic traffic. To find any technical issue on your website, you must leverage the benefits of a site audit tool that will help you identify the issues and take appropriate steps.
2. Conduct an Audience Analysis
To succeed in increasing organic traffic to your website, you need to ensure that your website appears in the organic search results. Crafting a website that is at par with your audience's search intent is one way to ensure this.
Conducting thorough audience research and analysis will help you understand what your target audience is looking for, their pain points, and their aspirations, allowing you to give them a personalized experience through your website and overall products and services. It also enables you to create content based on the search intent of your target audience, which, in turn, increases your organic traffic.
3. Perform Keyword Research
The next step to drive relevant organic traffic to your website is to conduct keyword research. This is one of the foundational steps to improve your search engine ranking and help your target audience find relevant information on your website based on their search intent.
After conducting keyword research, ensure that the keywords are incorporated into your main title, headers, content, and metadata to inform your audience about your website's content.
4. Research your Competitors
Competitor research will help you understand what your top competitors are doing and the keywords they target, helping you improve your SEO strategy. Your competitors are divided into direct competitors who sell the same products and services as you and indirect competitors who don’t sell similar products but have the same target audience. Analyzing their keywords, guest posts, backlinks, and website will help you understand your audience and generate organic traffic to your website.
5. Optimize your Website for Featured Snippets
When a featured snippet appears in the search results, your target audience is likelier to click on it. So, how do you add featured snippets? There are no clear-cut ways to get featured snippets on Google, but there are ways to increase your chances.
- Using bullet points or numbers to answer your target audience's queries helps your audience find accurate answers and increases your chances of featured snippets.
- Another way to increase your chances of appearing in featured snippets is to give your audience clear answers to their search queries. Rather than beating the bush to increase your word count, add crisp, clear, and accurate answers to their questions.
6. Publish Guest Posts
To drive organic traffic, you must have a solid content marketing strategy. Publishing guest posts on other platforms is a tried-and-tested tactic to bring unpaid traffic to your website. For a successful guest posting strategy, you must focus on sites with a similar target audience and high domain authority. Moreover, ensure that your guest posts are high-quality and informative to build authority and trust.
7. Add an Attractive Title Tag and Description
After your website appears in the search results, your target audience will first see the title tag and meta description. So, to increase organic traffic to your website, you must create attractive titles and descriptions that grab their attention at first glance.
For the title tag, keep it between 50 and 60 characters and add the core keyword so that search engines and your target audience can accurately gauge what your webpage is about. Further, to craft an optimized meta description, keep it between 150 and 160 characters and add the primary keyword to give your target audience an insight into your page.
Conclusion
Driving organic traffic to your website is the best way to boost your business’s success. However, as a website owner, you may not have a team or be fully aware of the strategies and tactics to drive organic traffic. Therefore, hiring a digital marketing agency with knowledge and tools to help boost traffic is crucial, leading to increased visibility and potential sales.
