Nine out of ten startups are doomed to fail. To keep a company healthy and successful, leadership must help keep its people healthy and successful. Establishing roles in a company and starting a company itself goes beyond salary and what needs to get done each day—it extends to what is going on and how it is going on. Building a workplace culture for a startup is crucial to finding success, and research from the U.S. and globally has insight into the first steps.
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