Sales Intelligence Blog

In B2B sales, watching a potentially valuable lead slip away can be particularly painful. This often leads to questions like, “What if we had been faster? More coordinated? Better able to engage each high-value client with a tailor-made approach?

Sales are the driving force that helps companies achieve greater growth and profitability. However, without the proper technology and processes in place, sales can be an extremely inefficient process. In fact, sales reps spend up to 64% of their working hours on non-revenue generating tasks.

After a dip during the COVID-19 pandemic, businesses are once again upping the stakes when it comes to B2B sales and marketing. In the U.S. alone, companies are projected to spend more than $23 billion on B2B advertising and marketing.

Sales intelligence is emerging as a key competitive factor for businesses of all sizes and types in the race to identify, acquire, and convert prospects. Sales intelligence solutions allow sales teams to use internal and external data to streamline sales processes and boost sales.

Real-time data is fascinating. It’s possible to track all kinds of metrics as they change before our eyes. For example, we can see how much money is spent, second by second, across various industries. As you may imagine, that can have a considerable knock-on effect on sales intelligence.

Sales intelligence is, as a market, steadily growing. Thanks to an ever-evolving global marketplace, the way we sell to consumers has never been better-informed. An estimated CAGR of more than 6% runs the sector up to 2027. This, arguably, is thanks partly to the sheer variety of apps and platforms available to business owners.

The sales intelligence market is ever-expanding. Current projections are refreshingly healthy, with a 12.3% CAGR expected leading up to 2025. This puts the industry at a value of around $3.8 billion at the current forecast. Therefore, it’s clear that more and more companies are taking marketing data more seriously.

Sales intelligence has never been bigger on a global scale. Already, several innovators and brands have become ‘household’ names among sales professionals. Data shows, for example, that EverString and InsideView are the market leaders. However, perhaps surprisingly, video conferencing skyrocketer Zoom is set to branch out into the niche, too.

It is a safe assumption that sales intelligence is becoming increasingly popular. At a market value of $2.29 billion in 2019, CAGR is on the rise (10.5%), leading towards 2027. Therefore, many businesses and brands are making use of intelligence technology. But, are they necessarily using it to their full advantage?

As technology and society have evolved over the decades, so have customer demands. In fact, consumers are savvier than ever before about what they want and need. For example, did you know that a poor experience could deter up to a third of potential customers? Therefore, it is all the more prudent to work sales intelligence to your advantage.