Sales Intelligence Blog

Modernize and Boost Your ROI Using Sales Intelligence

ROI, or return on investment, is the key to modern business growth. Over the decades, building on and measuring ROI has evolved massively. This is primarily thanks to the steady emergence of sales intelligence and advanced data analytics. That considered, how you can use sales intel tools to help boost ROI?

Sales Intelligence Psychology: How Your Customers See the World

Sales and psychology go together hand in hand. To pitch to the right people, you need to understand them. Therefore, to build the most effective sales intelligence data pools, you need to apply psychology when collating information together. With scalable sales intel, you can use psychology to ensure you always reach people who need you most.

Buyer Intent Data: Powering Sales Intelligence and Your Bottom Line

Buyer intent continues to be one of the most powerful data sets for B2B and B2C companies. It’s thought that the vast majority of businesses use such information in some way. However, how can you be sure that you’re using buyer intent to its full potential in sales intelligence? Fascinatingly, up to 40% of tech businesses partner with intent data specialists.

Sales Intelligence CRM: Time to Act?

Sales intelligence - by its very nature - involves the pulling and management of data on a grand scale. CRMs, or customer relationship management tools, are quickly becoming the leading bastions of support in this regard. In fact, did you know that 74% of business owners surveyed feel CRMs give them clearer access to client data? If you're starting with sales intel and are yet to set up a CRM, now might be the time to act.

The Four Levels of Sales Intelligence and How to Apply Them

Sales intelligence is, both in terms of market size and ideological adoption, growing year on year. For example, data shows that the market will grow by 10.5% CAGR up to 2027. However, how can you be sure that you are applying sales intel effectively? As it transpires, Jeb Blount discusses different types of intelligence in sales - four, in fact, that vary in style.