ROI, or return on investment, is the key to modern business growth. Over the decades, building on and measuring ROI has evolved massively. This is primarily thanks to the steady emergence of sales...

Sales and psychology go together hand in hand. To pitch to the right people, you need to understand them. Therefore, to build the most effective sales intelligence data pools, you need to apply...

Buyer intent continues to be one of the most powerful data sets for B2B and B2C companies. It’s thought that the vast majority of businesses use such information in some way. However, how can you be...

Sales intelligence - by its very nature - involves the pulling and management of data on a grand scale. CRMs, or customer relationship management tools, are quickly becoming the leading bastions of...

Sales intelligence is, both in terms of market size and ideological adoption, growing year on year. For example, data shows that the market will grow by10.5% CAGR up to 2027. However, how can you be...