Sales Intelligence Blog

How Can Ad Sales Intelligence Tools Help Your Business

Salespeople are under constant pressure to work faster, smarter, and harder than the competition while also doing less with more. An ad sales intelligence system can be the difference in these situations by removing many of the inefficiencies of manual data management and empowering salespeople with in-depth knowledge of their contacts.

But what are ad sales intelligence tools? And, in what specific ways do they benefit sales teams? Let's find out.


Business Intelligence is the Mother of Sales Intelligence

As a business leader today, you probably recognize that data is one of the most valuable assets your business possesses. However, data needs to be stored, managed, and processed in ways that take it from raw observations to usable insights to intelligence that enables better decision-making.