Sales Intelligence Blog

The COVID-19 pandemic drastically accelerated the shift toward doing remote business. B2B companies, marketers, and salespeople, in particular, were forced to fully embrace virtual selling and find solutions that give them the edge in this highly competitive space.

Sales intelligence is a critical aspect of any successful business, as it helps organizations understand their customers, markets, and competitors. With the advent of artificial intelligence, sales intelligence has reached a new level, and one of the most exciting new developments in this field is the use of large language models such as OpenAI's ChatGPT.

Brands can no longer afford to sit back and wait for potential customers to find them. They need to reach out directly to and engage with their target market by going straight to them. But how can brands do that in an online world? Well, by going to the places where their target market hangs out and spends their time online - social media.

You’re probably wondering right now what sales intelligence has to do with mitigating risk in a business. As you probably know, mitigating risk is all about having the right information at the right time to help you make better, more informed decisions with a better chance of leading to good outcomes.

Salespeople are under constant pressure to work faster, smarter, and harder than the competition while also doing less with more. An ad sales intelligence system can be the difference in these situations by removing many of the inefficiencies of manual data management and empowering salespeople with in-depth knowledge of their contacts.

But what are ad sales intelligence tools? And, in what specific ways do they benefit sales teams? Let's find out.

As a business leader today, you probably recognize that data is one of the most valuable assets your business possesses. However, data needs to be stored, managed, and processed in ways that take it from raw observations to usable insights to intelligence that enables better decision-making.

The COVID-19 pandemic drastically accelerated the shift toward doing remote business. B2B companies, marketers, and salespeople, in particular, were forced to fully embrace virtual selling and find solutions that give them the edge in this highly competitive space.

Today, sales teams are faced with the challenge of extracting maximum value from unprecedented volumes of complex data. Without the help of sales intelligence tools, this can be a huge time-sink and a waste of precious manpower that could be utilized to solve strategic challenges.

Sales is a long, difficult process that saps any salesperson's vitality. This, however, does not have to be the case. The main problem that a salesperson encounters is a lack of knowledge. This slows down not only your sales force but also the sales process.

Sales are becoming trickier by the day. The pace of business is accelerating, industries are becoming more competitive, and customer expectations are growing daily. Salespeople need to act faster and smarter to stay competitive and keep conversions coming in.