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B2B leads blog

Insights and strategies to accelerate your sales

Why Product Research Matters: The Key to Higher Sales and Profits
By Michael Gill
• Mar 26, 2025 9:56:23 AM

Why Product Research Matters: The Key to Higher Sales and Profits

Product research stands as the foundation of successful business decisions. Just ask Coca-Cola, whose 'New Coke' launch became a textbook example of what happens when companies skip proper market...

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Sales product design
How To Showcase Customer Testimonials: Build Trust and Boost Sales
By Darren Wall
• Mar 25, 2025 9:14:19 AM

How To Showcase Customer Testimonials: Build Trust and Boost Sales

Struggling to impress new clients? You’re not alone. Many businesses face challenges in demonstrating their value without coming across as too forceful. The positive news is that customer...

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B2B Sales Leads Customer testimonials
A Comprehensive Guide: How Does Value-Based Bidding Work?
By Rob Palmer
• Mar 7, 2025 5:47:47 PM

A Comprehensive Guide: How Does Value-Based Bidding Work?

Marketing strategies are constantly evolving to meet the demands of businesses in a dynamic environment. One notable approach that has gained traction is value-based bidding.

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B2B Sales Leads Marketing strategy
12 Sales Skills Every Sales Rep Should Master
By Rob Palmer
• Feb 3, 2025 7:04:39 AM

12 Sales Skills Every Sales Rep Should Master

As a sales rep, mastering essential sales skills is crucial to keep up with changing buyer needs and behaviors. 

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Sales Prospecting Sales Teams
Sales Automation Tools Revolutionizing Sales Processes and Efficiency
By Ariana Shannon
• Jan 27, 2025 5:16:30 PM

Sales Automation Tools Revolutionizing Sales Processes and Efficiency

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B2B Sales Leads Sales pipeline
Implementing ABM Strategies for Targeted Lead Acquisition
By Sara Sparrow
• Jan 27, 2025 10:55:06 AM

Implementing ABM Strategies for Targeted Lead Acquisition

In the evolving landscape of B2B marketing, traditional lead generation strategies often cast too wide a net, leading to wasted resources on prospects unlikely to convert. Account-Based Marketing...

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B2B Sales Leads strategies
Transforming the Sales Funnel With Digital Signage for Maximum Conversions
By Darren Wall
• Jan 13, 2025 7:33:30 AM

Transforming the Sales Funnel With Digital Signage for Maximum Conversions

The way a customer interacts with a business has changed quite a bit in the last few years. Modern consumers expect personalized interactions to help them along the decision-making path.

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Sales funnel Digital Signage
4 Email Templates for eCommerce That Actually Work (+Examples)
By Ariana Shannon
• Dec 3, 2024 2:35:22 PM

4 Email Templates for eCommerce That Actually Work (+Examples)

Naysayers will try to tell you that email marketing is dying. If the emails were poorly designed, that could be the case, but not otherwise. 

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email marketing
Mapping Micro-Moments in the B2B Journey with AI
By Darren Wall
• Nov 29, 2024 7:44:53 AM

Mapping Micro-Moments in the B2B Journey with AI

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B2B Sales Leads AI
How Data-Driven Insights Are Transforming B2B Targeting Tactics
By Darren Wall
• Nov 22, 2024 7:36:20 AM

How Data-Driven Insights Are Transforming B2B Targeting Tactics

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B2B Sales Leads Digital marketing
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