B2B leads blog

Unlocking Growth: Leveraging Intent Data in Sales and Marketing Strategies

Unlike traditional sales and marketing strategies, intent-data-infused strategies focus efforts on leads that are more likely to convert, boosting your business's ROI (Return on Investment). This is because intent-data-based strategies are built around potential and existing customer behavior, while traditional strategies rely on industry trends, firmographics, and demographics.

Topics: Sales Prospecting lead generation business strategies Intent Data