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Insights and strategies to accelerate your sales

Why Product Research Matters: The Key to Higher Sales and Profits
By Michael Gill
• Mar 26, 2025 9:56:23 AM

Why Product Research Matters: The Key to Higher Sales and Profits

Product research stands as the foundation of successful business decisions. Just ask Coca-Cola, whose 'New Coke' launch became a textbook example of what happens when companies skip proper market...

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Sales product design
How To Showcase Customer Testimonials: Build Trust and Boost Sales
By Darren Wall
• Mar 25, 2025 9:14:19 AM

How To Showcase Customer Testimonials: Build Trust and Boost Sales

Struggling to impress new clients? You’re not alone. Many businesses face challenges in demonstrating their value without coming across as too forceful. The positive news is that customer...

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B2B Sales Leads Customer testimonials
A Comprehensive Guide: How Does Value-Based Bidding Work?
By Rob Palmer
• Mar 7, 2025 5:47:47 PM

A Comprehensive Guide: How Does Value-Based Bidding Work?

Marketing strategies are constantly evolving to meet the demands of businesses in a dynamic environment. One notable approach that has gained traction is value-based bidding.

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B2B Sales Leads Marketing strategy
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