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B2B leads blog

Insights and strategies to accelerate your sales

From Brand Story to Buyer Journey: Using Content to Convert and Connect
By Darren Wall
• Aug 8, 2025 8:50:36 AM

From Brand Story to Buyer Journey: Using Content to Convert and Connect

Most content strategies split brand storytelling and building the buyer journey into two separate efforts. One builds trust, and the other drives sales. That gap is where conversions stall.

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branding Sales Content Creation
Why Product Research Matters: The Key to Higher Sales and Profits
By Michael Gill
• Mar 26, 2025 9:56:23 AM

Why Product Research Matters: The Key to Higher Sales and Profits

Product research stands as the foundation of successful business decisions. Just ask Coca-Cola, whose 'New Coke' launch became a textbook example of what happens when companies skip proper market...

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Sales product design
Converting Sales Data from PDF to Word to Optimise Business Reports
By Lindsey Conway
• Sep 17, 2024 10:06:47 AM

Converting Sales Data from PDF to Word to Optimise Business Reports

Manually extracting primary sales data from PDFs is a pain and a time sink, stopping you from making informed decisions. The answer is to convert those PDFs into editable Word documents so you can...

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sales intelligence data Sales
7 Tips For Hiring a Motivational Sales Keynote Speaker
By Darren Wall
• Aug 16, 2024 6:15:49 AM

7 Tips For Hiring a Motivational Sales Keynote Speaker

Do you have an important event or sales pitch coming up? Are you showcasing a new product or service or highlighting your company’s expertise? You require an engaging and results-driven keynote...

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Pitching hiring Sales
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