By Ben Walker

• Oct 10, 2025 10:49:22 AM •

5 min read

Do Discounts Help Close B2B Training Deals

In the competitive world of B2B training sales, discounts can feel like both a secret weapon and a slippery slope. When used well, strategic incentives can accelerate decision-making and expand accoun...

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Sales

By Darren Wall

• Aug 8, 2025 8:50:36 AM •

5 min read

From Brand Story to Buyer Journey: Using Content to Convert and Connect

Most content strategies split brand storytelling and building the buyer journey into two separate efforts. One builds trust, and the other drives sales. That gap is where conversions stall.

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branding Sales Content Creation

By Michael Gill

• Mar 26, 2025 9:56:23 AM •

5 min read

Why Product Research Matters: The Key to Higher Sales and Profits

Product research stands as the foundation of successful business decisions. Just ask Coca-Cola, whose 'New Coke' launch became a textbook example of what happens when companies skip proper market anal...

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Sales product design

By Lindsey Conway

• Sep 17, 2024 10:06:47 AM •

5 min read

Converting Sales Data from PDF to Word to Optimise Business Reports

Manually extracting primary sales data from PDFs is a pain and a time sink, stopping you from making informed decisions. The answer is to convert those PDFs into editable Word documents so you can ana...

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sales intelligence data Sales

By Darren Wall

• Aug 16, 2024 6:15:49 AM •

5 min read

7 Tips For Hiring a Motivational Sales Keynote Speaker

Do you have an important event or sales pitch coming up? Are you showcasing a new product or service or highlighting your company’s expertise? You require an engaging and results-driven keynote speake...

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Pitching hiring Sales