B2B leads blog

Ben Walker

Ben Walker is a business journalist and author who specializes in the numbers that drive growth—business metrics, supply chains, and startup scaling. A contributor to Fundz, he translates complex data into clear, action-oriented playbooks for founders and operators, with pieces ranging from sales POC solutions to website KPIs that actually move the needle. His work is recognized for its practical frameworks, crisp analysis, and evidence-based recommendations.

By Ben Walker

• Oct 10, 2025 10:49:22 AM •

5 min read

Do Discounts Help Close B2B Training Deals

In the competitive world of B2B training sales, discounts can feel like both a secret weapon and a slippery slope. When used well, strategic incentives can accelerate decision-making and expand accoun...

By Ben Walker

• Jul 19, 2024 3:52:28 PM •

5 min read

How Predictive Dialling Software Increases B2B Lead Reach

Success in the highly competitive world of B2B selling hinges on getting to potential leads quickly and effectively. Traditional manual dialling methods are not only slow but often bring very low conn...

By Ben Walker

• Jun 24, 2024 6:31:41 AM •

5 min read

Cutting Edge Digital Marketing Strategies for B2B Growth

By Ben Walker

• Jun 14, 2024 8:00:10 AM •

5 min read

Leveraging LinkedIn for B2B Lead Generation

By Ben Walker

• Dec 20, 2023 10:16:17 AM •

5 min read

Quick Wins and Proven Techniques for Boosting Lead Generation

Customers provide a business with access to the mainstream market. Individuals and organizations significantly increase your sales for robust business operations, resulting in the nurturing of your fi...

By Ben Walker

• Sep 19, 2023 8:53:42 AM •

5 min read

Uncovering B2B Leads: Negative Trigger Events to Monitor

In the business-to-business (B2B) domain, the quest for leads never stops. While marketers are familiar with traditional lead generation methods, many overlook the potential of 'negative trigger event...

By Ben Walker

• Sep 7, 2023 11:50:05 AM •

5 min read

How Freelancers Can Rise Above the Pack

The world of freelancing is a competitive landscape where proactive steps, timely decisions, and well-informed choices can make the difference between a thriving business and one that's struggling to ...

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Recent Posts

AI Buyer Intent Scoring: How It Elevates Predictive Lead Quality

Do Discounts Help Close B2B Training Deals

Omnichannel Lead Generation Tactics for Business Growth

Precision vs. Volume in Lead Generation: Building a Portfolio That Works

The Revenue Architecture of a Modern B2B Lead Journey

From Brand Story to Buyer Journey: Using Content to Convert and Connect

The Impact of AI on Lead Generation – Is It Reliable and Comprehensive?

Ben Walker

Do Discounts Help Close B2B Training Deals

How Predictive Dialling Software Increases B2B Lead Reach

Cutting Edge Digital Marketing Strategies for B2B Growth

Leveraging LinkedIn for B2B Lead Generation

Quick Wins and Proven Techniques for Boosting Lead Generation

Uncovering B2B Leads: Negative Trigger Events to Monitor

How Freelancers Can Rise Above the Pack