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By Michael Gill • Dec 16, 2025 1:21:31 PM

Beyond the Demo: Building an Investment-Grade Business Case for Your B2B Solution

It’s a story B2B sales professionals know by heart. You've just concluded a flawless demo. Your champion, the department manager, is thrilled. "This i...

B2B Sales Leads Sales Teams

Nov 6, 2025 10:21:21 AM

What are the Top Challenges in B2B Lead Generation Today?

The “end goal” of every B2B company is to generate high-quality leads that are easy to close. Howeve...

Oct 28, 2025 7:57:15 AM

Which Platform Makes Cold Calling More Effective?

While prospecting challenges have intensified amid shorter attention spans and greater digital noise...

Recent Posts

Oct 19, 2025 8:49:41 AM

How to Find Family Offices and Decision-Makers: From Static Lists to Dynamic Intelligence

Oct 16, 2025 8:23:46 AM

AI Buyer Intent Scoring: How It Elevates Predictive Lead Quality

Oct 10, 2025 10:49:22 AM

Do Discounts Help Close B2B Training Deals

Sep 22, 2025 8:00:24 AM

Omnichannel Lead Generation Tactics for Business Growth

Sep 10, 2025 2:44:50 PM

Precision vs. Volume in Lead Generation: Building a Portfolio That Works

Aug 18, 2025 3:49:34 PM

The Revenue Architecture of a Modern B2B Lead Journey

Aug 8, 2025 8:50:36 AM

From Brand Story to Buyer Journey: Using Content to Convert and Connect

By Sara Sparrow

• May 13, 2025 7:22:58 AM •

5 min read

Stop Counting Clicks — Real Strategies for Personal Injury Lead Generation

Many personal injury law firms find themselves caught in a cycle of chasing clicks, believing that high traffic equates to a steady stream of new clients. They meticulously track click-through rates, ...

By Rob Palmer

• Mar 7, 2025 5:47:47 PM •

5 min read

A Comprehensive Guide: How Does Value-Based Bidding Work?

Marketing strategies are constantly evolving to meet the demands of businesses in a dynamic environment. One notable approach that has gained traction is value-based bidding.

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