An aspiring journalist and all-round bundle of fun, Sara loves to travel, write, and eat out.
by Sara Sparrow, on Apr 1, 2025 9:03:02 AM
by Sara Sparrow, on Jan 27, 2025 10:55:06 AM
In the evolving landscape of B2B marketing, traditional lead generation strategies often cast too wide a net, leading to wasted resources on prospects unlikely to convert. Account-Based Marketing (ABM) offers a focused approach that prioritizes quality over quantity by targeting specific high-value accounts.
by Sara Sparrow, on May 28, 2024 8:02:51 AM
In today's technology-dominated world, social media plays a vital role for businesses aiming to grow and connect with their desired customers, especially in the realm of B2B lead generation. Here, forming genuine connections and fostering relationships are crucial for success.