Ariana is a self-confessed business geek who is always looking for an inside angle.
by Ariana Shannon, on Jan 27, 2025 5:16:30 PM
by Ariana Shannon, on Dec 3, 2024 2:35:22 PM
Naysayers will try to tell you that email marketing is dying. If the emails were poorly designed, that could be the case, but not otherwise.
by Ariana Shannon, on Sep 24, 2024 2:00:00 PM
In any competitive industry, the ability to respond to "trigger events" can be the difference between making a sale and losing a customer. A trigger event refers to any significant occurrence that prompts a potential customer to take action, whether it's purchasing a product, making an inquiry, or considering a service.