B2B leads blog

Naysayers will try to tell you that email marketing is dying. If the emails were poorly designed, that could be the case, but not otherwise. 

Email remains the backbone of digital interactions. From creating accounts, fetching invoices, subscribing to newsletters, or resetting passwords. Good luck doing any of that without email.

For savvy eCommerce brands, email is the ultimate tool to stay visible and connect with the audience. Unlike social platforms, it helps you reach the right customer at the right time with personalized messages—-without getting affected by the quirks of algorithms. 

Plus, the ROI is unmatched. Every $1 spent returns an impressive $42.

However, creating email campaigns is probably just a fraction of an eCommerce owner’s workload. 

While you plan to create numerous email campaigns to promote your eCommerce brand, you need an efficient and repeatable way to keep doing it month after month with the same zeal and outcomes. An Ecommerce email template is the answer to this problem. 

So, with that in mind, we’ve compiled five high-performing email templates for eCommerce that you can model for your brand, save time, and craft effective campaigns.  

What Are eCommerce Email Templates, and Why Does Your Business Need Them?

An email template for eCommerce is a pre-built or ready-made email design that you can use to build on and customize your email marketing campaigns. 

Having a standard framework handy gives you that head start. Then, setting up email campaigns becomes faster and more effective without starting from scratch. 

We get it. At first, building a library of the best B2C or B2B eCommerce email marketing templates might seem too much work—and it is. But it’s all worth it when you can send dozens of emails in record time without sacrificing quality.

Important>>The recipient should never realize they’re receiving a templated email. 

So, create a collection of templates for each type of email you send and then personalize each template for your recipients. Infuse your brand personality with consistent branding elements like color palettes, typography, and logos.  But do give each template a visually distinct design.

Clear so far? Great. Now, let’s address your main concern. What B2C or B2B eCommerce email templates does your online store actually need? Let’s break it down.

4 Email Templates for Ecommerce 

1. The Welcome Email Template For Ecommerce

Congratulations on your new subscriber! Now it’s time to make it count. 

If you were not aware, welcome emails drive three times more transactions and revenue per email than any other promotional campaign. Skip them and miss out on a golden opportunity to connect (and convert!).

Use this eCommerce email template to:

• Introduce your brand, 
• Highlight your best products, 
• Throw in a discount to encourage that first purchase.

To create a stand-out welcome email template:

• Use captivating email designs and images that pull subscribers in.
• Make it warm and friendly. Include a personalized hero image with their name. Tools like NiftyImages can help.
• To personalize the experience, consider using an email finder tool to gather additional information about your subscribers, allowing for even more targeted messaging.
• Thank them for choosing your brand and giving you space in their inbox.
• Feature best-sellers, or new arrivals for friction-free browsing. Works great even if you don’t have enough data points to personalize your recommendations. 
• Set clear expectations about what they will receive from you in the future. 

Want some inspiration? Check out this Designmodo welcome email template. 

Image Source: Designmodo

It's chic, clean, and user-centric layout engages subscribers right away. The segmented product showcase and friendly tone help you easily connect and promote. 

Add high-quality images, use personalized elements, and you’re ready with your engaging welcome email template for Ecommerce. 

Hey, did we tell you it’s free? 

1. The Promotional Email Template For Ecommerce

About 75% of consumers choose emails to receive promotional content. That’s because they’ve already shown interest in your brand by subscribing. And when done right, a great promotional email can turn this curiosity into conversion.

Promotional emails take many forms, including new product launches, time-sensitive offers, seasonal deals, and cross-sell/upsell messages. 

To create a stand-out promotional email template:

• Make your subject line pop using numbers, emojis, and powerful words.
• Trigger a fear of missing out (FOMO) with limited-time offers.  Words like today only or limited stock are your staples to push subscribers to act fast.
• Highlight the discount amount and clearly state when the deal expires.
• Place dynamic elements like countdown timers to spur immediate action.
• Discounts are good. However, free shipping or free samples can be just as powerful if you do not wish to cut into your product’s perceived value.
• Add in GIFs, visually appealing designs, and persuasive copy.

This Beefree’s Shop For Father’s Day is a great template to download and customize to promote your upcoming seasonal discount. 

Image Source: Beefree

We love that it’s super sleek yet eye-catching. Designed with a focus on product promotion, the template is a must to effectively showcase your best-selling items or new arrivals. 

1. The Cart Abandonment Email Template For Ecommerce

Cart abandonment is a common phenomenon in eCommerce. The average cart abandonment rate in 2023 was a whopping 70.19%. Meaning 7 out of 10 customers add items to their carts and then vanish.

The good part is that you have an opportunity to win them back with the cart abandonment email templates.  Sending a well-crafted cart abandonment email reminds them to finish the rest of the steps to complete their purchase. 

There are many ways other than you-forgot-something kind of email templates:

• Show off the items they left in their cart with sleek, engaging visuals.
• Demonstrate social proof by adding a couple of customer testimonials to show how satisfied customers are with your product or service.
• Sign off with a clear and compelling CTA to return to checkout.
• Remind the prospects that the items they abandoned are on sale. Say, today is your lucky day.
• Recommend similar products they might be interested in. 
• Give it a “Need Help” angle. Offer assistance and remove any obstacle that might be holding them back from completing the purchase. Let’s say we should offer them a free shipping option.
• Make it tempting by offering time-bound discount codes. 
• Create a sense of urgency with a countdown timer or a GIF. 

One template that helps you get your cart abandonment email templates for eCommerce right is the “We Noticed You, Noticing Us” Email by Really Good Emails.

Image Source: ReallY Good Emails

The subject line, “We noticed you, noticing us 😉,” high-quality product images remain the star of the show. The CTA, “Take Another Look,” is simple, clear, and action-oriented. If you notice, it suggests a revisit without being pushy. A smart way to reduce friction.

Grab this elegant design and customize it to match your brand colors and style.  

4. The Order Confirmation Email Template For Ecommerce

What’s the first thing you do after buying something online?  You immediately look for confirmation in the inbox.  No email? You panic and maybe even call customer support. That’s how much we rely on transactional emails. 

Likewise, your customers anticipate order confirmation the exact same way after buying from you. You need a well-crafted order confirmation email template to answer what they want to know-

• Did my payment go through?
• Is my order correct?
• When will my package arrive?

The job of the most basic email template layout is to answer these questions clearly and concisely. So that you eliminate confusion and create peace of mind for your buyers. But that‘s not to say that an order confirmation email template can’t go beyond that. 

In fact, a great order confirmation email can:

• Cross-sell or upsell additional items subtly.
• Drive referrals through incentives.
• Lay the foundation for long-term loyalty.

Here’s what makes a stellar order confirmation email template for eCommerce tick:

• Mention the transactional details clearly. Shipping details, order summary, and payment method.
• Include estimated delivery times to ease anxiety.
• Include a cheerful copy and a thank-you note that celebrates their choice.
• Suggest complementary products they might need before their order ships.
• Invite them to join your newsletter for exclusive tips and deals, follow your brand on social media, or download your app for order tracking.
• Dedicate a section to referrals. Offer referral incentives, such as, “Refer a friend and get $15 off your next order!”

One last tip: just like GIR’s template by Really Good Emails, include value-driven content. 

Image Source: Really Good Emails

For instance, care tips, usage guides, or even fun facts about a product can make a big difference to their post-purchase experience. 

Final Words

And there you have it—your toolkit for creating email templates for eCommerce. With the right templates, you’re ready to boost sales, create a positive brand experience, and nurture relationships.

• Welcome email templates to create a memorable first impression.
• Promotional email templates to drive engagement with enticing offers.
• Cart abandonment email templates to recover lost sales.
• Order confirmation email templates to reassure buyers and build trust. 

Customize each to fit your brand, and use them strategically for a seamless brand experience.