by Ben Walker, on Jun 24, 2024 6:31:41 AM
by Darren Wall, on May 1, 2024 1:32:02 PM
Imagine a sales representative eagerly pursuing a promising lead that turned out to be a dead end. Hours are wasted, energy is expended, and opportunities are lost. This scenario is all too common in the world of B2B sales. Without proper qualification, sales efforts can be aimless and inefficient.