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B2B leads blog

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Latest B2B Lead Generation Strategies for Cosmetic & Personal Care Brands
By Rob Palmer • Dec 30, 2025 5:44:14 AM

B2B Lead Generation Strategies for Cosmetic & Personal Care Brands

The cosmetic and personal care industry is growing quickly, but so is the competition. Many beauty brands begin by selling straight to customers, but ...

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B2B Sales Leads lead generation
Beyond the Demo: Building an Investment-Grade Business Case for Your B2B Solution
Dec 16, 2025 1:21:31 PM

Beyond the Demo: Building an Investment-Grade Business Case for Your B2B Solution

It’s a story B2B sales professionals know by heart. You've just concluded a flawless demo. Your cham...

What are the Top Challenges in B2B Lead Generation Today?
Nov 6, 2025 10:21:21 AM

What are the Top Challenges in B2B Lead Generation Today?

The “end goal” of every B2B company is to generate high-quality leads that are easy to close. Howeve...

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AI Buyer Intent Scoring: How It Elevates Predictive Lead Quality
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Do Discounts Help Close B2B Training Deals
Oct 10, 2025 10:49:22 AM

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Omnichannel Lead Generation Tactics for Business Growth
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Precision vs. Volume in Lead Generation: Building a Portfolio That Works
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Precision vs. Volume in Lead Generation: Building a Portfolio That Works

The Revenue Architecture of a Modern B2B Lead Journey
Aug 18, 2025 3:49:34 PM

The Revenue Architecture of a Modern B2B Lead Journey

By Darren Wall
• Mar 25, 2025 9:14:19 AM •
5 min read

How To Showcase Customer Testimonials: Build Trust and Boost Sales

Struggling to impress new clients? You’re not alone. Many businesses face challenges in demonstrating their value without coming across as too forceful. The positive news is that customer testimonials...
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B2B Sales Leads Customer testimonials
By Rob Palmer
• Mar 7, 2025 5:47:47 PM •
5 min read

A Comprehensive Guide: How Does Value-Based Bidding Work?

Marketing strategies are constantly evolving to meet the demands of businesses in a dynamic environment. One notable approach that has gained traction is value-based bidding.
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B2B Sales Leads Marketing strategy
By Rob Palmer
• Feb 3, 2025 7:04:39 AM •
5 min read

12 Sales Skills Every Sales Rep Should Master

As a sales rep, mastering essential sales skills is crucial to keep up with changing buyer needs and behaviors.
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Sales Prospecting Sales Teams
By Ariana Shannon
• Jan 27, 2025 5:16:30 PM •
5 min read

Sales Automation Tools Revolutionizing Sales Processes and Efficiency

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B2B Sales Leads Sales pipeline
By Sara Sparrow
• Jan 27, 2025 10:55:06 AM •
5 min read

Implementing ABM Strategies for Targeted Lead Acquisition

In the evolving landscape of B2B marketing, traditional lead generation strategies often cast too wide a net, leading to wasted resources on prospects unlikely to convert. Account-Based Marketing (ABM...
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B2B Sales Leads strategies
By Darren Wall
• Jan 13, 2025 7:33:30 AM •
5 min read

Transforming the Sales Funnel With Digital Signage for Maximum Conversions

The way a customer interacts with a business has changed quite a bit in the last few years. Modern consumers expect personalized interactions to help them along the decision-making path.
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Sales funnel Digital Signage
By Ariana Shannon
• Dec 3, 2024 2:35:22 PM •
5 min read

4 Email Templates for eCommerce That Actually Work (+Examples)

Naysayers will try to tell you that email marketing is dying. If the emails were poorly designed, that could be the case, but not otherwise.
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email marketing
By Darren Wall
• Nov 29, 2024 7:44:53 AM •
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Mapping Micro-Moments in the B2B Journey with AI

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B2B Sales Leads AI
By Darren Wall
• Nov 22, 2024 7:36:20 AM •
5 min read

How Data-Driven Insights Are Transforming B2B Targeting Tactics

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B2B Sales Leads Digital marketing
By Darren Wall
• Nov 5, 2024 8:16:03 AM •
5 min read

Predictive Analytics: Forecast B2B Sales Wins with Data-Driven Insights

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business insights Predictive Analytics Intent Data
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Trending Posts

B2B Lead Generation Strategies for Cosmetic & Personal Care Brands
Dec 30, 2025 5:44:14 AM
Beyond the Demo: Building an Investment-Grade Business Case for Your B2B Solution
Dec 16, 2025 1:21:31 PM
What are the Top Challenges in B2B Lead Generation Today?
Nov 6, 2025 10:21:21 AM
Which Platform Makes Cold Calling More Effective?
Oct 28, 2025 7:57:15 AM
How to Find Family Offices and Decision-Makers: From Static Lists to Dynamic Intelligence
Oct 19, 2025 8:49:41 AM

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