B2B leads blog

Building a sales funnel that drives business growth is a tough task. It requires a lot of repetitive tasks to generate leads, nurture them to convert into customers, generate sales, and increase revenue.

Product research stands as the foundation of successful business decisions. Just ask Coca-Cola, whose 'New Coke' launch became a textbook example of what happens when companies skip proper market analysis. The lesson remains clear - even the most innovative product ideas need solid research backing.

Struggling to impress new clients? You’re not alone. Many businesses face challenges in demonstrating their value without coming across as too forceful. The positive news is that customer testimonials can speak on your behalf.

Marketing strategies are constantly evolving to meet the demands of businesses in a dynamic environment. One notable approach that has gained traction is value-based bidding.

As a sales rep, mastering essential sales skills is crucial to keep up with changing buyer needs and behaviors. 

In the evolving landscape of B2B marketing, traditional lead generation strategies often cast too wide a net, leading to wasted resources on prospects unlikely to convert. Account-Based Marketing (ABM) offers a focused approach that prioritizes quality over quantity by targeting specific high-value accounts.

The way a customer interacts with a business has changed quite a bit in the last few years. Modern consumers expect personalized interactions to help them along the decision-making path.

Naysayers will try to tell you that email marketing is dying. If the emails were poorly designed, that could be the case, but not otherwise.