B2B leads blog

The 50 Best Sales Trigger Events for B2B Sales Leads

Sales professionals have long understood the power of seizing the moment. Trigger events—those situations or occurrences that create an opportunity for sales—are the catalysts that can kickstart a successful engagement with a prospective client. As we've entered 2023, there are several emerging and ongoing trends that have given rise to new trigger events. Coupled with the innovations brought by platforms like Fundz, there has never been a better time to fine-tune your outreach.

sales trigger events

The 50 Best Sales Trigger Events for B2B Sales Leads

  1. New Funding Rounds: Companies receiving funding often have cash to spend on growth. Keep an eye on those acquiring venture capital, seed funding, or series-based investment.
  2. Mergers & Acquisitions: These create opportunities as companies look to integrate, rebrand, or expand.
  3. New Executive Hires: Fresh leadership often means a change in strategy and new initiatives.
  4. Product Launches: Companies launching new products may need supplementary tools or services.
  5. Entering New Markets: Localization, marketing, and distribution needs arise.
  6. Company Expansion: Whether it's physical locations or digital, expanding businesses have unique needs.
  7. Anniversaries: A good reason to reach out and offer a promotional deal.
  8. Company Milestones: Celebrate their success and offer solutions for further growth.
  9. Recent Awards: Recognize their accomplishments and present tailored solutions.
  10. Regulatory Changes: Offer solutions that help businesses navigate new regulatory landscapes.
  11. New Partnerships: When companies form alliances, they might need complementary solutions.
  12. Technology Shifts: E.g., the switch from traditional software to cloud.
  13. Rebranding Initiatives: New marketing, PR, or strategic tools might be required.
  14. Public Relations Crisis: Offer reputation management or relevant support.
  15. Website Overhauls: Indicate shifts in company direction or digital transformation.
  16. New Campaigns: Marketing or sales campaigns can create collateral needs.
  17. End of Fiscal Year: Budgetary considerations might make companies more receptive.
  18. Positive Financial Results: A sign that a company might be willing to invest.
  19. Negative Financial Results: Offer solutions to problems they might be experiencing.
  20. Licensing Changes: When companies obtain or change licenses, they might need new services.
  21. Certifications: E.g., becoming GDPR compliant might require new software.
  22. Trade Show Attendances: Great for in-person networking.
  23. Patent Applications: Sign of innovation where new services might be needed.
  24. CSR Initiatives: Companies might need support in their corporate social responsibility efforts.
  25. Real Estate Purchases: Signifies physical growth or relocation.
  26. Shift to Remote Work: Even in 2023, this remains relevant.
  27. Software End-of-Life: Old tools becoming obsolete can be a golden opportunity.
  28. Customer Reviews: Address pain points shown in feedback.
  29. New Research & Development: Possible need for collaboration tools or services.
  30. Sustainability Goals: Offer green solutions or eco-friendly alternatives.
  31. Infrastructure Upgrades: Particularly relevant for IT and tech solutions.
  32. New Training Initiatives: Tools or services to aid in training may be required.
  33. End of Contracts: Especially for services with subscription models.
  34. Economic Shifts: Adjust your offering based on macroeconomic factors.
  35. Industry Trends: Be on top of the latest to make relevant offers.
  36. Cultural Events: Events like the Olympics or World Cup can create promotional opportunities.
  37. Change in Customer Behavior: Use this for a more personalized approach.
  38. Digital Transformation: Companies modernizing operations might need new tools.
  39. Safety & Compliance Needs: Offer solutions to help them meet standards.
  40. Competitive Moves: Help companies keep or get the competitive edge.
  41. New Legislation: Changes in law might necessitate different business tools.
  42. Tax Changes: Offer financial or strategic planning tools.
  43. Crisis Management: In times of unpredictability, be the solution.
  44. Supply Chain Changes: From disruptions to innovations.
  45. Cybersecurity Threats: Offer protection and mitigation solutions.
  46. Health & Wellness Initiatives: Post-pandemic, this remains a focus.
  47. Employee Growth: Bigger teams may require new tools or services.
  48. Industry Reports/Publications: Share insights and offer solutions.
  49. Technology Failures: Step in with more reliable options.
  50. Shift in Company Values/Mission: Companies might be in search of aligned vendors.

Strategies and Tactics for Reaching Out:

  1. Personalize Your Approach: Use insights from trigger events to customize your messaging.
  2. Timeliness is Key: The sooner you respond to a trigger event, the better.
  3. Value Proposition: Align your solution to the specific need indicated by the trigger event.
  4. Be Relevant: Ensure your outreach connects with the event and their current needs.
  5. Leverage Platforms: Tools like Fundz can make spotting and responding to trigger events far more efficient. Recognized by top reps at the world's leading technology firms for its user-friendly interface and real-time notifications, Fundz is poised to be an indispensable tool for forward-thinking sales teams.