Fundraising is the practice of soliciting donations from individuals, businesses, and organizations for a philanthropic cause. In fact, US citizens gave more than $499 billion in charity in 2022, which shows that people are always willing to help out. Without smart fundraising, charity organizations would have little to no incoming revenue to support their mission-related activities and day-to-day operations. That is why nonprofit fundraising and also nonprofit asset management are critical to organizational success.