Your brain processes rewards in just 13 milliseconds. That's faster than you can snap your fingers. And app developers? They've figured out exactly how to exploit this quirk of human psychology.

Crafting a financial forecast investors will take seriously isn’t simple, and that’s not an issue in isolation. The downside is that you need to do more than simply plug numbers into a spreadsheet.

Founders and executives often treat content as a line item in the marketing budget, something to fund quarterly and measure in clicks or impressions. But in reality, content functions more like...

It’s common for venture capitalists to focus on market size, product potential, team size, burn rate, and revenue growth when they assess startups. But these numbers alone may not be able to tell how...

In today’s startup ecosystem, capital is increasingly commoditised. With more funds available and term sheets flying faster than ever, founders aren’t just asking “How much can we raise?”—they’re...

In 2025, AI is transforming the way SaaS startups operate, enabling investors to identify more attractive opportunities. AI is assisting these companies with new ideas, better management and improved...

Venture investors eye creators in 2025 with a mix of enthusiasm and skepticism. They appreciate the fresh ideas but remain cautious about long-term potential. Performance data and platform mechanics...

Digitization is fueling the shift in the healthcare space. Knowing the ins and outs of the technological revolution that propels the healthcare industry is essential for anyone working in the medical...