Building your business is a great way to leave a mark, pursue your purpose, and make money on your own terms. But the risks can be significant, as well. According to the US Bureau of Labor Statistics, 20% of new businesses fail within their first year. That's a 1 in 5 chance your startup won't make it off the ground.
Given these odds, it's natural to ask what the secret is for the businesses that do make it. It could be luck, timing, or a unique idea. There isn't a straightforward answer, but looking at all the greatest startup stories, there's one common thread: excellent execution.
Let us elaborate.