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Jason Khoo

Jason Khoo started freelancing in SEO during college, sold his first agency, and is now the founder of Zupo, an Orange County-based SEO consulting agency that helps construct powerful, long-term SEO strategies for clients.

By Jason Khoo

• Sep 29, 2025 9:13:42 AM •

5 min read

How Google’s AI-Powered Search Is Reshaping SEO Strategy for Decision-Makers

For many years now, SEO initiatives have been an important part of building a long-term online branding strategy. By following various best practices when building and optimizing a website, getting fo...

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Jason Khoo

How Google’s AI-Powered Search Is Reshaping SEO Strategy for Decision-Makers