By Sara Sparrow

• Apr 1, 2025 9:03:02 AM •

5 min read

Why B2B Businesses Should Invest in Retargeting Ads

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B2B Sales Leads Digital marketing

By Darren Wall

• Mar 25, 2025 9:14:19 AM •

5 min read

How To Showcase Customer Testimonials: Build Trust and Boost Sales

Struggling to impress new clients? You’re not alone. Many businesses face challenges in demonstrating their value without coming across as too forceful. The positive news is that customer testimonials...

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B2B Sales Leads Customer testimonials

By Rob Palmer

• Mar 7, 2025 5:47:47 PM •

5 min read

A Comprehensive Guide: How Does Value-Based Bidding Work?

Marketing strategies are constantly evolving to meet the demands of businesses in a dynamic environment. One notable approach that has gained traction is value-based bidding.

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B2B Sales Leads Marketing strategy

By Ariana Shannon

• Jan 27, 2025 5:16:30 PM •

5 min read

Sales Automation Tools Revolutionizing Sales Processes and Efficiency

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B2B Sales Leads Sales pipeline

By Sara Sparrow

• Jan 27, 2025 10:55:06 AM •

5 min read

Implementing ABM Strategies for Targeted Lead Acquisition

In the evolving landscape of B2B marketing, traditional lead generation strategies often cast too wide a net, leading to wasted resources on prospects unlikely to convert. Account-Based Marketing (ABM...

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B2B Sales Leads strategies

By Darren Wall

• Nov 29, 2024 7:44:53 AM •

5 min read

Mapping Micro-Moments in the B2B Journey with AI

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B2B Sales Leads AI

By Darren Wall

• Nov 22, 2024 7:36:20 AM •

5 min read

How Data-Driven Insights Are Transforming B2B Targeting Tactics

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B2B Sales Leads Digital marketing

By Ariana Shannon

• Sep 24, 2024 2:00:00 PM •

5 min read

Trigger Events: How to Capitalize on Real-Time Opportunities From Business Leads

In any competitive industry, the ability to respond to "trigger events" can be the difference between making a sale and losing a customer. A trigger event refers to any significant occurrence that pro...

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B2B Sales Leads sales trigger events

By Darren Wall

• Aug 2, 2024 9:30:19 AM •

5 min read

The Impact of AI on Modern B2B Lead Generation

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B2B Sales Leads AI business insights

By Jennifer Rollins

• Jul 24, 2024 6:30:00 AM •

5 min read

Sales Pipeline Guide for Startups: Boost Revenue & Secure Leads

Starting a business is always risky. It's challenging to transform a mere idea into a thriving company. There's the potential for product failure, poor market fit, burnout, and even growing too fast! ...

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B2B Sales Leads business strategies processes Sales pipeline