Sales Intelligence Blog

The sales intelligence market is undergoing rapid transformation, being poised to exceed USD 8.25 billion by 2033. This article explores the growth driven by technological advancements like AI and the IoT, highlighting the evolving competitive landscape, customer challenges, and the future outlook for the industry. 

Understanding consumer preferences is critical to unlocking growth in any business. It doesn’t matter whether your company only targets the local market or has a global reach. You’d do well to research key behavioral aspects of your customers and prospects, which you can use to gain a competitive edge.

In recent years, the business intelligence landscape has been evolving rapidly. While most organizations have come to grasp the value of descriptive analytics (which look at past events) and predictive analytics (which forecast future events), a new player is taking center stage: prescriptive analytics.

When done correctly, revenue forecasting in B2B SaaS can help to influence future valuations, dictate SaaS spending, increase conversion rates, and overcome economic uncertainty.

In today's digital landscape, traditional sales strategies can no longer sustain businesses' competitive edge. The sales paradigm has evolved significantly, with data and artificial intelligence (AI) taking the reins. Among the game-changing concepts, Sales Trigger Events and AI integration have emerged as pivotal elements in formulating effective sales strategies. Here's an in-depth look at their increasing importance, backed by compelling facts and trends.

Sales and psychology go together hand in hand. To pitch to the right people, you need to understand them. Therefore, to build the most effective sales intelligence data pools, you need to apply psychology when collating information together. With scalable sales intel, you can use psychology to ensure you always reach people who need you most.