Finding potential B2B sales leads from recently funded companies is the first step, but the next step is turning them into qualified opportunities. Here's some important steps you may be missing to do that much more efficiently and effectively.
- There is a need for your product or service to solve a business challenge.
- Your point of contact has authority to purchase or can and will influence the person that does.
- The company has or will soon have the budget to purchase your product or service.
- The timing is right or will soon be right for your offering to be leveraged.
What this means is that Instead of calling and just saying you heard they raised some money and then asking if are they interested in your product or service, this understanding of who they are lets you personalize the conversation in a way that is usually much more well received by them.
Remember, connecting first ahead of your competitors is proven to help you win more deals. By simultaneously leveraging tools such as LinkedIn and Google, you can further improve your odds and quickly turn a startup funding or other sales trigger events into a new sale.