Best AEO/GEO tool for agencies managing multiple clients

Every client on your roster wants AI visibility. But most AEO tools were built for single-brand teams, and running a dozen or more clients through a platform designed for one creates operational friction that can hurt your margins. Multi-client management, white-label reporting, and per-seat economics decide whether AEO becomes a profitable retainer line or a cost center.

This article compares five AEO tools positioned for agencies running multiple client accounts. We evaluate what each tool does well, where it falls short, and which agency profile it fits.

Rankings and "best for" designations are based on hands-on product testing, public product information, third-party reviews from G2, published case studies, and market research.

Scrunch: Best for large agencies and agencies serving enterprise clients

Scrunch is a full-stack AI visibility platform trusted by agencies like Publics Grope, Seer Interactive, and DEPT. Its agency offering centralizes multi-client management with workspace-level controls, prospecting licenses, and a referral program built for agency economics. Scrunch also has an agency partner program.

Standout features

Multi-client workspace management. Agencies can spin up a new client brand in roughly five minutes. Scrunch auto-generates competitors, personas, and topics during setup, so account teams aren't spending the first hour of every engagement doing manual configuration. Bulk CSV migration pulls in existing keyword sets. Prospecting licenses create dedicated pitch environments for new business conversations. All client accounts live in one unified workspace.

Customer personas and advanced filtering. Share of voice data can be sliced by topic, persona, funnel stage, country, AI platform, branded vs. non-branded prompts, and citation owner. Agencies can report on client performance at the segment level rather than handing over top-line numbers that don't connect to specific business questions.

Site Maps and Deep AI Audit. Site Maps renders a visual tree of every client site with per-page data on AI traffic, citations, audit scores, and AI referrals. Deep AI Audit goes a layer deeper, diagnosing the technical problems that prevent AI platforms from consuming content: access control misconfigurations, JavaScript rendering failures, and metadata gaps. For agencies managing sites they didn't build, this is where you find the problems nobody told you about.

Agent Experience Platform (AXP). AXP sits at the CDN layer and serves AI-optimized content directly to AI bots without touching the human site experience. When an AI crawler requests a page, AXP detects it and delivers clean, structured HTML. Human visitors see the unchanged website. It integrates with Akamai, Cloudflare, Fastly, Vercel, AWS CloudFront, and WordPress. No other tool on this list offers an equivalent capability.

Looker Studio integration: Scrunch connects directly to Looker Studio, letting teams pull AI visibility metrics into the BI dashboards they already use. This eliminates manual data exports and makes it easy to layer Share of Voice, citation trends, and sentiment data alongside broader marketing KPIs in a single reporting view.

Strengths

Broad AI platform coverage across 9 platforms. ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, Google AI Overviews, Microsoft Copilot, Meta AI, and Grok. Agencies don't need to supplement with another tool to cover the platforms their clients care about.

Agency economics built into the pricing model. Up to 20% referral commission for new customers, a co-marketing fund, and a dedicated agency team for training, pitch preparation, and co-selling.

Enterprise-grade security and scale. SOC 2 Type II, SAML/OAuth SSO, RBAC, GDPR and CCPA compliance, audit logs, and guaranteed SLAs. These are the requirements enterprise procurement teams send over before approving a new vendor. Having them built in means agencies don't lose deals over a security questionnaire.

Documented customer outcomes. Agency Stratabeat delivered 260%+ AI visibility gains for clients in under two months using Scrunch. Akamai saw 85% more total citations and a 364% increase in brand presence for non-branded prompts after rolling out Scrunch's AXP.

Fast client onboarding. Many customers are deployed and collecting data within one day. Agencies can pre-populate new client workspaces with industry-specific data and competitor sets, cutting the manual setup work per engagement from days to minutes.

Prospecting licenses. Dedicated pitch workspaces let agencies build and present AI visibility data for prospective clients before they sign. Your new business team gets a data-backed pitch without needing a paid client workspace.

Agency users on G2 consistently highlight the platform's multi-client value:

"Scrunch has become a critical tool for our generative engine optimization service. The insights, narratives, and competitive presence tracking it provides are extremely valuable, and the ability to audit websites at scale has been a big win." Verified User in Marketing and Advertising

"At our agency, we rely on it not just for our own brand, but we've also onboarded six of our clients to the platform." Tom S., Agency

Limitations

AI-generated content creation is still maturing. Scrunch's Optimizer can generate AI-friendly versions of existing content and detailed recommendations, but general-purpose content creation isn't there yet. Agencies with heavy content production workflows will need a separate tool for writing from scratch.

Pricing

Agency Core: $500/month. 250 unique prompts, 5 site audits per brand per month, 3 brand workspaces, 3 pitch workspaces, unlimited user licenses, 4 LLMs (ChatGPT, Perplexity, Google AIO, Copilot).

Agency Enterprise: Custom pricing. Custom prompt volume, full site audits, custom brand and pitch workspaces, custom user licenses, SSO (SAML, OIDC), dedicated account team, 9 LLMs.

Free trial: 7-day free trial of the Agency Core plan (credit card required, not charged until after the trial).

Best for

Scrunch is the strongest fit for large agencies and agencies managing enterprise client accounts where SOC 2 Type II, SSO, and RBAC are table stakes.

It's also well-suited for agencies that want monitoring, auditing, optimization, and content delivery to AI agents in a single platform their account teams can operate without engineering support.

And for agencies productizing AI visibility as a retainer service, unlimited user licenses and workspace-level client management keep the economics from falling apart as you scale.

Otterly: Best for boutique agencies and freelance consultants

Otterly is an AI search monitoring platform with an established Agency Partner Program and an entry-level price point. It fits solo operators and small boutique teams that need AI visibility reporting without a heavy upfront investment.

Standout features

AEO audit tool. Evaluates 25+ on-page factors that affect how AI platforms surface content. Useful for quick technical assessments across client sites.

AI Prompt Research. Generates relevant prompt variations from seed keywords, helping agencies build tracking strategies for new client accounts.

Looker Studio connector. Pulls Otterly data into Looker Studio for white-label client reporting. Available on Standard and above.

Unlimited workspaces and team members on Standard and Premium. No per-seat math on the mid-tier and top-tier plans.

Strengths

Lowest entry point on this list at $29/mo. Enough for a freelancer to start tracking one or two small clients before scaling up.

50+ agency partners with co-selling and co-marketing. Joint go-to-market support through the Agency Partner Program.

Multi-country tracking across 50+ countries on every plan. Even the Lite plan supports international tracking.

Limitations

Caps out at 6 AI platforms, and 2 of them cost extra. Otterly covers ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, and Copilot. Claude, Grok, DeepSeek, Meta AI, and Mistral aren't tracked at any tier. AI Mode and Gemini are paid add-ons ranging from $9 to $149/mo depending on plan, so agencies that need full platform coverage will see the effective monthly cost climb well above the listed price.

No content delivery or automated optimization. Otterly monitors and audits, but it doesn't generate optimized content or serve it to AI bots. Agencies handle optimization manually or through a separate tool.

No AI bot traffic monitoring or analytics integrations. There are no analytics integrations with GA4, Google Search Console, or any CRM. Agencies can't connect AI visibility data to traffic or revenue outcomes inside the platform, which limits the depth of client reporting.

No SOC 2, SSO, or RBAC at standard plan levels. Enterprise clients with security requirements will flag this during procurement. Agencies managing regulated or large enterprise accounts may struggle to get Otterly approved.

Prompt costs compound at scale. Each engine-prompt combination is billed as a discrete event, so tracking 200 prompts across multiple engines scales costs quickly. Agencies managing several clients across multiple markets can outgrow the included limits faster than expected.

Pricing

Lite: $29/mo. 15 prompts, 4 AI platforms.

Standard: $189/mo. 100 prompts, unlimited workspaces, unlimited team members, Looker Studio connector.

Premium: $489/mo. 400 prompts, 10,000 AEO URL audits per month.

Free trial: 14-day free trial, no credit card required. Approximately 15% off on annual billing.

Best for

Otterly is the strongest fit for boutique agencies and freelance consultants that want AI visibility reporting for clients without enterprise security or content delivery requirements. The low entry point and no-credit-card trial make it easy to test.

Agencies that start landing enterprise clients with compliance requirements, or that need coverage across more than 6 AI platforms, will likely need to supplement or migrate.

Peec AI: Best for agencies that need unlimited user seats per client

Peec AI is a focused AI search analytics platform with unlimited users on every plan. It fits agencies that want broad stakeholder access to client dashboards without per-seat costs.

Standout features

Unlimited users on all plans. Every tier from Starter through Enterprise includes unlimited seats. Agencies can give clients, strategists, and executives dashboard access without per-user cost escalation.

Looker Studio integration. Available on Advanced and above. Agencies already using Looker Studio for SEO or paid media reporting can pull AI visibility data into existing templates.

Sentiment classification. Tracks whether AI mentions of a client's brand are positive, negative, or neutral across monitored prompts.

UI scraping methodology. Peec AI captures what real users see in AI responses by simulating actual browser sessions rather than querying APIs directly.

Strengths

Predictable economics for multi-client engagements. No per-seat math at any tier. For agencies adding account managers, clients, and executives to dashboards, costs don't change when headcount does.

Streamlined interface. Users consistently note the short learning curve, with most oriented within about 30 minutes. The dashboard focuses on three core metrics: Visibility, Position, and Sentiment.

Limitations

Only 3 AI models on Starter, Pro, and Advanced plans. Lower tiers let you choose 3 models from the available set (which includes ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, and AI Mode). Access to all models requires the Enterprise plan, and adding models to lower tiers costs an extra $35 to $165/month depending on plan. For agencies that need to report across all major AI platforms for every client, this creates add-on cost pressure that the headline pricing doesn't reflect.

Monitoring only. Peec AI is an analytics and tracking tool. It doesn't include site auditing, content optimization, or content delivery. Agencies that want to act on the data, not just report it, will need separate tools or manual workflows.

No enterprise-grade security on lower tiers. SSO and API access are gated to the Enterprise plan. Agencies working with enterprise clients that require security documentation during procurement will hit a wall on the standard plans.

No AI bot traffic monitoring or GA4 integration. Peec AI tracks what AI platforms say about your clients, but it doesn't show which AI bots are visiting client sites or connect visibility data to traffic and revenue outcomes. Agencies building ROI narratives for clients have to stitch that story together outside the platform.

Prompt limits get tight at scale. Starter includes 50 prompts, Pro includes 150. Each prompt is tracked across your selected models daily, so the numbers compound quickly when you're managing multiple clients across multiple product lines.

Pricing

Starter: $95/mo. 50 prompts, 3 AI models, 1 project, unlimited users, daily tracking.

Pro: $245/mo. 150 prompts, 3 models, 2 projects.

Advanced: $495/mo. 350 prompts, 3 models, 5 projects, multi-country, Looker Studio and GSC/GA integrations.

Enterprise: Custom pricing. All models, unlimited projects, API access, SSO.

Add-ons: Additional AI models from $35/mo (Starter) to $165/mo (Advanced).

Best for

Peec AI is the strongest fit for agencies that prioritize unlimited stakeholder access and clean reporting over auditing, optimization, or content delivery capabilities. The unlimited seats model removes per-user friction, and the focused interface keeps onboarding fast.

Agencies that need to go beyond monitoring into technical auditing, content optimization, or AI content delivery will need to pair Peec AI with other tools.

LLM Pulse: Best for agencies needing white-label AI visibility

LLM Pulse is an AI visibility platform built with agencies as a primary audience. It offers three white-label tiers and a tiered partner program for agencies packaging AI visibility as their own branded service.

Standout features

Three white-label tiers. Partial (branded subdomain), Full (custom domain with no LLM Pulse branding visible), and Embed (iframe integration into existing platforms). Agencies can position LLM Pulse as their own proprietary AI visibility product at whatever level of commitment makes sense for their business model.

Bronze/Silver/Gold partner program. Volume discounts, co-branded sales decks, demo environments, training materials, and dedicated partner managers. Agencies report charging €500 to €2,000/month per client for AI visibility services built on LLM Pulse.

Broad AI platform coverage on lower-tier plans. The Starter plan at €49/month already tracks across 5 platforms: ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, and Gemini. Higher tiers add Claude, Copilot, Meta AI, Grok, and DeepSeek.

Unlimited team members on all plans. No per-seat pricing at any tier.

Strengths

Agency-first pricing and packaging. LLM Pulse was designed around agency economics from the start. The combination of white-label options, partner program, and unlimited seats means agencies can build a margin-positive AI visibility service without the per-seat and per-workspace cost pressure that other tools create.

Affordable entry point. The €49/mo Starter plan includes 40 tracked prompts across 5 AI models, sentiment analysis, and data exports. For agencies testing AI visibility as a service line, the barrier to entry is low.

White-labeling at multiple commitment levels. Most platforms offer white-labeling as an all-or-nothing Enterprise feature. LLM Pulse tiers it, so agencies can start with a branded subdomain and upgrade to full custom domain branding as the service line matures.

Limitations

Younger platform with a smaller track record. LLM Pulse launched in 2025. Feature velocity is high, but the customer base is smaller and published case studies are fewer compared to tools that have been in market longer.

AI bot traffic tracking and GA4 integration only on Scale (€299/mo) and above. Lower tiers can't connect AI visibility data to actual website traffic and conversions. Agencies that need to show clients the connection between AI mentions and site visits will need the Scale plan at minimum, which pushes the effective price closer to mid-market tools.

SSO and white-label gated to Enterprise. Full white-label branding and SSO require the Enterprise plan (custom pricing). Agencies on Growth or Scale can access partial white-labeling, but the complete branded experience requires a sales conversation.

Monitoring and analytics only. LLM Pulse provides content recommendations and basic content intelligence, but there's no site auditing, automated content optimization, or CDN-layer content delivery.

No published enterprise security certifications. SOC 2, RBAC, and advanced security capabilities appear to still be developing. Agencies managing enterprise clients with strict procurement requirements may face friction during vendor review.

Pricing

Starter: €49/mo. 1 project, 40 prompts, 5 competitors, 5 AI platforms, weekly tracking.

Growth: €99/mo. 2 projects, 100 prompts, 10 competitors.

Scale: €299/mo. 5 projects, 300 prompts, 15 competitors, API access, Looker Studio connector, AI bot traffic tracking.

Enterprise: Custom pricing. Up to 100K prompts, daily tracking, SSO, white-label, dedicated support.

Free trial: 14-day free trial, cancel anytime. Annual billing saves approximately 17% (2 months free).

Best for

LLM Pulse is the strongest fit for agencies productizing AI visibility under their own brand, selling it as a managed service, or embedding it into existing client reporting. The white-label tiers and partner program are purpose-built for that model.

Agencies that need enterprise security certifications, site auditing, or content delivery capabilities alongside monitoring will need to look elsewhere or supplement.

Conductor: Best for agencies already using Conductor for SEO

Conductor is an established enterprise SEO platform serving Fortune 500 brands like Citi, Airbnb, FedEx, and Mastercard. It has extended its platform into AI search visibility, making it a natural add-on for agencies whose teams or clients already operate in the ecosystem.

Standout features

AI Writing Assistant with RAG. Content generation powered by retrieval-augmented generation, pulling from 10+ years of proprietary website performance data. Content is personalized to brand voice and audience based on what content structures and formats have actually driven search performance across Conductor's customer base.

AI Topic Map. Uses vector embedding of an entire content inventory to surface content gaps and prioritize topic authority opportunities. Useful for agencies building content strategies that span both traditional SEO and AI search.

24/7 site monitoring with AI bot crawl analysis. Real-time alerting on technical issues that could affect AI visibility, including AI bot crawl errors, content changes, and compliance violations.

Verified OpenAI app and MCP server integration. Conductor has a verified OpenAI app and MCP server for ChatGPT, Claude, and Copilot integration, connecting its data layer into AI-native workflows.

Strengths

End-to-end SEO + AEO platform in one interface. Conductor connects AI visibility tracking directly to content creation, technical monitoring, and business impact reporting. Agencies already using Conductor for SEO can add AI visibility without a new vendor, a new login, or a data migration.

Unlimited user licenses on all plans. No per-seat pricing. For large agency teams with multiple strategists, account managers, and client stakeholders, this keeps the per-user economics clean.

Strong enterprise security credentials. SOC 2 Type 2, ISO 27001, and ISO 42001 (responsible AI) certifications. For agencies managing enterprise clients with strict compliance requirements, these are meaningful differentiators during procurement.

Limitations

The most expensive tool on this list by a significant margin. Pricing starts at approximately $2,000+/month and annual contracts typically range from $30,000 to $150,000+. That makes Conductor inaccessible for small and mid-sized agencies. You're paying for a full enterprise SEO platform, not a standalone AI visibility tool.

Narrower AI platform coverage than dedicated AEO tools. Conductor tracks Google AI Overviews, Google AI Mode, ChatGPT, Copilot, and Gemini. That's 5 platforms, which misses Claude, Perplexity, Meta AI, and Grok. Agencies managing clients who care about visibility across those platforms will have blind spots.

Steep learning curve. The platform's depth is a double-edged sword. Multiple reviewers have noted features they haven't fully explored. For agencies that primarily need AI visibility monitoring and don't plan to use the full SEO suite, the complexity may be more than the team needs, and onboarding time will reflect that.

No CDN-layer content delivery. Conductor offers content creation and optimization tools, but it doesn't serve optimized content directly to AI bots at the infrastructure level. The optimization workflow still depends on publishing through your CMS.

Pricing

Conductor does not publish fixed pricing. Based on market data, annual contracts typically range from $30,000 to $150,000+ depending on scope.

Free trial: 3-week free trial of Creator, Intelligence, and Monitoring products. No credit card required.

Unlimited user licenses are included on all plans.

Best for

Conductor is the strongest fit for mid-market and enterprise agencies already invested in the Conductor ecosystem who want AI visibility unified with SEO, content production, and ROI reporting in a single interface. Agencies that don't already use Conductor for SEO will find the price and complexity hard to justify for AI visibility alone.