What are Products?
The Products section highlights recent product launches, announcements, and innovations from companies across all industries. These updates provide critical signals about strategic shifts, market expansion plans, and technological advancements that can unlock new business opportunities.
Product announcements often align with funding rounds, executive hires, and strategic partnerships — providing valuable insight into a company's go-to-market strategy, target audience, and growth trajectory. Track product launches to identify companies with fresh momentum and emerging competitive advantages.
Why Track Product Launches?
Fresh Market Momentum
Companies launching new products are actively investing in growth, expanding their market presence, and likely have budget allocated for supporting infrastructure and services.
Strategic Direction Signals
Product announcements reveal what markets companies are entering, what customer problems they're solving, and where they're focusing their innovation efforts.
Partnership Opportunities
New product launches often create needs for complementary services, integrations, and partnerships. Be the first to reach out when companies announce products that align with your offerings.
Smart Filters & Search
Refine your product launch search to focus on the most relevant opportunities. Filter by company attributes, launch timing, and specific keywords to find products that matter to your business.
To filter product announcements:
- Click
Add/Edit filtersunderQuick search. - Configure your filter criteria based on location, industry, launch date, and company size.
- Click
Apply filtersto see your customized product launch results.
Available Filter Options:
- Location: Country, State, City
- Industry: Sector or vertical market
- Date Range: When the product was launched
- Employee Range: Company size categories
- Keyword Search: Product names, categories, or technologies
How to Use Product Data:
For Sales Teams
Reach out to companies right after they launch new products. They need supporting infrastructure, integration partners, and services to make their launches successful. Perfect timing for relevant outreach.
For Business Development
Identify partnership opportunities with companies launching complementary products. Track when potential partners are entering adjacent markets or developing features that integrate with your offerings.
For Product Teams
Monitor competitive product launches and feature releases. Stay informed about market trends, new capabilities, and innovation patterns in your space.
For Investors
Track product velocity and innovation pace across portfolio companies and investment targets. Product launches signal execution capability and market traction.
Pro Tips for Product Tracking
- Act Fast: Product launches create immediate needs — reach out within days, not weeks
- Connect the Dots: Companies launching products may also be hiring and raising funds — multiple signals = stronger opportunity
- Research First: Understand what the product does before reaching out so you can offer relevant, contextual value
- Track Patterns: Monitor which types of products companies in your target market are building
- Save Searches: Set up filters for your target industries and receive alerts for new product launches
If you have any questions or run into issues tracking product launches, please contact our customer service team for assistance.