However, the initial days, weeks, and months of operation are critical for growth and for making a name for yourself in a highly competitive market.
Even though no two businesses are completely alike, this article provides four general tips and tricks for growing your business post-launch. These are guidelines that can be adapted to any business and should not be ignored if you want your venture to shine during its first months after opening.
Cryptocurrency’s global popularity has reached a level where many people view it as the future of finance. On the business side, more companies are now accepting digital assets as payment for goods or services.
Cryptocurrency offers a range of benefits to users, including increased security, greater transparency, lower fees, and the potential to grow wealth over time. This broad appeal means that by accepting crypto payments, your business can cast a wider net and reach more customers.
It’s also a good idea to understand why your customers use crypto so you can target specific niches within the community. Cryptocurrency is popular across several sectors, including online gambling, purchases of goods and services, and investing.
If your customers are likely to be gamblers, investigate the best crypto wallets for gambling and build a business that complements the focus on anonymity and accessibility these wallets provide.
If your customers want to buy your goods and services using crypto, make sure you accept as many different coins as possible and advertise this in-store and across your marketing channels.
Finally, if your customers are crypto investors, consider aligning product promotions with market conditions—for example, highlighting periods when transaction fees are lower.
If possible, assign employees to engage with customers and continually meet their needs. These team members can also work with a customer relationship management (CRM) system to store the data necessary to build strong relationships with both new and existing customers.
Another way to greatly increase retention is to reward customers for engaging with your business through an organised loyalty programme. Offer points or stamps on every purchase so customers can earn toward a meaningful reward. Make sure the reward is genuinely desirable, not simply your cheapest product or service.
A strong sales funnel helps ensure that as many customers as possible who walk through your doors or open your webpage leave having made a purchase. The funnel begins the moment someone discovers your business and ends at checkout (or your equivalent).
To run a successful operation, consider every part of the funnel: use effective product placement, offer compelling discounts and deals, and have staff on hand to meet customers’ needs.
Invest in your social media accounts: post frequently and respond to comments and private messages. These platforms are ideal for promoting your latest deals and launches, as well as any new products or services.
Social media also opens the door to collaborations with influencers, a technique proven to be effective. Don’t hesitate to reach out and explore paid partnerships—this allows you to speak directly to the audience an influencer has already built.
Although launching your business is certainly a milestone to celebrate, the work is far from finished. For many highly successful owners, this is where the real work begins. You should start appealing to customers as soon as possible to spread the word, broaden your reach, and increase both engagement and retention.
Fortunately, there are a variety of tried-and-tested methods to meet customers’ wants and needs while ensuring they feel recognised and rewarded. Do this well, and customers are more likely to return and to recommend your business to others, helping you grow through authentic word of mouth.