Selzy is a modern email marketing tool. It provides maximum results at a minimum cost. It allows you to automate workflows as much as possible. The platform's functionality will enable you to customize and track campaign goals.
Benefits of using Selzy:
Brevo is a popular marketing automation program for small businesses. It has been on the market since 2007. Like similar systems, it offers several B2B tools, including online marketing, sales, customer interaction, and other business aspects.
Benefits of using Brevo:
GetResponse is a B2B platform with a full range of functions for advertising campaigns or sales. It is considered a top program for marketing automation. It offers email, SMS marketing tools, autoresponders, a website/landing page builder, an AI newsletter generator, and much more.
Benefits of using GetResponse:
AdWords Express will allow small businesses to create and set up advertising announcements "in 15 minutes" without hiring marketing professionals.
To make a campaign with the help of AdWords Express from the user, you need to write the announcement text (for example, describe what the company does), select the type of its activities, and set the monthly advertising budget.
Suppose the miner needs to know the optimal amount of expenditures. In this case, the system will suggest a suitable cohort based on the analysis of how much to spend, receiving clicks from similar companies. You can follow the campaign results in the service's mobile programs.
Here are a few proofs of the effectiveness of this promotional channel:
Email newsletters are direct communication with your customers. Service or product reviews, unique offers, testimonials from real people, help in solving a problem in the form of tips and instructions - all this shows you as an expert. This proves that your business can be trusted, which means they will want to come back to you.
Emails can be informational, promotional, or specific to the buyer's journey. Let's examine each type.
Promotional text is usually used in email marketing as an alert about special offers and promotions, an announcement about the release of a new product or limited edition collection, or an invitation to a private event. Sending these invitations through email can be made easier with an invite maker to create eye-catching designs. The promotional text contains a clear call to action. A CTA is a specific action that the customer should take. It can be visiting a page on a website or using a coupon to make a purchase.
Emails often contain news about the business or brand. Such a notification format allows for sharing ideas, thoughts, and tips. It is important to provide valuable content that benefits the target audience. A newsletter provides an opportunity to maintain constant touchpoints with customers or potential customers.
To prevent your email from going straight to spam, at best, and at worst, straight to the block, you need to correctly develop the structure of the email using the basic elements of email marketing.
The letter should be targeted to a specific user, conveying the main idea, theme, or tone of voice. The picture or photo should be eye-catching and relevant to the topic. Be sure to add a call to action—a button that will stand out against the background of the main text.
Since there is a high growth in mobile content consumption, you need to consider the email format. It must be convenient for the user to read it and see all the elements. Therefore, the content needs to be optimized for different smartphone models.
Automation services are in demand among online marketers. This is unsurprising, as each contains many valuable tools for automating workflows and tasks. As for the cost of marketing automation programs, you can find options for literally any budget.