Startups Blog

Why Manual Testing Still Matters in a World of Automation?

Written by Darren Wall | Aug 2, 2025 10:18:42 AM

If you are moving to start your QA software testing journey, you are making a smart move! Technology is booming like never before, so every application, website, or product you release requires thorough testing. Manual testing is the first thing that comes to mind in the field, but automation appears to be in the limelight these days. Everyone says automation replaces manual QA testing services, but how accurate is this statement? Is it true? 

In the current software development market, automation is seen as the key to greater effectiveness & faster release. Automation has undoubtedly revolutionized the QA process. It drives consistency, speed & efficiency. However, manual testing still holds the irreplaceable position. It boosts user satisfaction, flexibility, and quick bug detection.

Automation is powerful, but it has a few limits. Simultaneously, manual testing services depend on the human mind. It is all about exploring features & testing beyond expectations. The market for manual testing services was estimated to be worth $38.42 billion in 2023 and is expected to grow at a 13% CAGR to reach $90.39 billion by 2031.

Whether it’s about small errors & how users interact with the app, manual testing assists us in witnessing software from the real users’ perspectives. However, combining these two approaches gives the best results. 

This post covers everything about manual QA testing services and how they shine over automation testing. We’ll also discuss areas where automation fails and manual testing comes to the rescue. 

The Rise of Test Automation

What is Test Automation?

Test automation is the approach to use software tools & scripts to automate the test execution in SDLC & quality assurance. It includes crafting scripts & test cases that automatically run without human involvement.

Automation testing aims to improve the testing effectiveness by limiting human errors, safeguarding time & enhancing test coverage. In automaton testing, the requirement of repetitive tasks means that human involvement will be limited. The following testing approach tracks bugs & drives testing procedures, allowing more time to develop new features.

Automation testing has transformed quality assurance by driving reusability, scalability, and integration with C/CD pipelines. Despite all these features, it still has a few limitations that we’ll discuss in the next sections.

Automation testing tools and frameworks 

Selecting an accurate automation tool is key to streamlining your testing approach. To get a high-quality, effective app, choosing a tool in the market can be complex & time-consuming. Let’s scroll down to the section below to check a few automation tools popular among testers. 

Modern automated test frameworks offer greater flexibility, faster implementation, and enhanced interaction with CI/CD pipelines. The frameworks we discussed below stand out in the market due to their performance, ease of use, and flexibility, which streamlines testing to accelerate releases.

A test automation framework works as a tool utilized for crafting test cases. This is designed to enable effective operation. The automation framework's rules encompass coding standards that automate manual tasks, data handling techniques, and accessible test results. 

Selenium

Selenium is a free automation testing tool for web applications. It is adaptable and extensively used, as it supports a broad range of browsers and programming languages. Its robust components, such as WebDriver and Grid, provide the automation of web application testing in many contexts.

Benefits:

  • Many programming languages are supported; it is open-source and requires no licensing fees.
  • Compatible with Chrome, Firefox, and Safari
  • Facilitates testing across Windows, Linux, and Mac platforms and enables Selenium Grid parallel execution.

Cons

  • Needs customization and setup, which might be challenging for new users.
  • In comparison to other solutions, mobile testing is not as well supported.
  • Test execution is slowed down due to reliance on browser-specific drivers.
  • Issues with contemporary web frameworks such as Angular and React.

Cypress

Cypress has transformed the UI automation framework by offering a rich set of features. It is the leading automation testing tool in the market. The following free manual QA testing services tool offers several advanced features within its affordable pricing model. It has numerous features, including real-time reloading & built-in debugging. This tool runs directly in the browser for faster execution, with strong support. 

Benefits

  • Ease installation & setup
  • Get support for unit, API &end-to-end testing
  • Reliable & faster test automatically
  • Get real-time feedback
  • Strong community support with great documentation

Cons

  • Only support JavaScript/TypeScript.
  • The language flexibility & cross-origin support are limited 
  • A parallel testing setup is tough to manage.
  • Lack of mobile app testing support

Playwright

Playwright was released in 2020 & just within a few years, it is getting viral in the tech world. These tools have attracted multiple users in a few days due to their vibrant community support & performance. The straightforward releasing strategy & documented code make this tool a must-try option. The tools support Chromium, Firefox, and WebKit. It has auto-wait capabilities, network interception facilities, and all.

Pros

  • The tools support multiple languages & faster execution
  • No WebDriver dependency required
  • Enable testing across the various browsers
  • It has built-in debugging tools
  • The framework supports parallel test execution

Cons

  • Support for native mobile app testing is limited
  • Few language bindings are unstable
  • Few established resources
  • No direct support
  • Only supports Safari testing on Windows

Appium

The open-source Appium UI automation framework supports native mobile app automation. Appium is an option for assessing native apps for iOS, Android, and Windows SDK. An effective graphical user interface (GUI) in Appium facilitates code inspection and writing.

Benefits

  • Because Appium is an open-source library, the license fee is reduced. 
  • The test runs smoothly on all devices thanks to Appium's cross-platform support for Safari on iOS, Chrome, and the built-in Android browser.
  • Integrating the Appium and Selenium frameworks is simple.
  • Appium offers a recording tool that makes it easy for beginners to start testing mobile apps.

Cons

  • You must maintain the scripts you develop in Appium. You won't need much time if you're only utilizing Appium for a few tests. 
  • Not all sophisticated features or motions may be supported by Appium out of the box.
  • Older mobile device types or operating systems may not be accessible.
  • Appium offers restricted assistance in automating desktop applications.

Benefits of Automation

  • Faster execution of repetitive tests.

Faster test execution made possible by automation results in shorter release cycles and a speedier time to market for new features or products. More tests may be run in less time thanks to automation, which greatly speeds up the testing process.

For agile and DevOps contexts, where frequent releases and short iterations are the norm, this speedy execution is essential. Quicker testing cycles enable developers to receive feedback more quickly, thereby accelerating the development process.

  • Supports CI/CD pipelines.

Through CI/CD pipelines, businesses can get quick feedback during/after changes in code by combining automation. Continuous creation, testing, and deployment are made easier by this integration, which supports a DevOps methodology. However, a manual testing service might lack this due to human involvement.

  • Reduces human error.

More tests may be run in less time thanks to automation, which greatly speeds up the testing process. For agile and DevOps contexts, where frequent releases and short iterations are the norm, this speedy execution is essential. Quicker testing cycles enable developers to receive feedback more quickly, thereby accelerating the development process.

  • Scales well with large test suites.

You may extend your automation practice and increase efficiency by employing tactics like intelligent test automation, test debt reduction, and test cloud utilization. Because automated testing can readily run a large number of tests across several environments, it enables increased test coverage and scalability.

You may perform additional test execution cycles if you have the appropriate automation setup and tool. Testers can improve code maintainability, encourage uniformity, and expedite the test creation process by developing reusable test components.

The Limitations of Automation

What Automation Can’t Do?

 

  • Assess user experience or visual design intuitively.

Automation testing can drive the UX design process by managing repetitive tasks, streamlining workflows, & offering data-driven insights. Automation testing can’t fully replace human involvement & creativity for measuring user experience & visual designing. Human involvement is necessary for understanding the user requirements, building an emotional connection & building an engaging experience. 

Automation tools are essential for UX designers, streamlining the tasks & offering valuable insights. However, the human involvement of empathy, creativity, and contextual understanding remains necessary for crafting an exceptional user experience.

Visual designing also involves an interpretation & aesthetic value, which is tough to automate. No matter how powerful automation testing is, it can’t match the creativity that a manual QA testing company can.

  • Handle constantly changing UIs without frequent maintenance.

The other major limitation of UI automation is the difficulty in managing the constantly changing user interface without constant maintenance. UI elements constantly change with upgrades, causing automated tests to require frequent adjustments.  It causes complexity in maintaining robust automation.

To mitigate the risks, give priority to API testing, embrace an AI-powered automation approach, and collaborate with a manual QA testing services company

  • Understand complex business logic without manual intervention.

The automation excels in handling the constant tasks & standard processes. However, it is challenging to handle complex business logic, which requires human involvement, a deeper understanding, and adaptability.

The automation system cannot manage the exceptions & exploratory tasks, and needs manual testing service to ensure quality & functionality. The business process includes decision-making based on context understanding & ethical considerations, which are tough for automated systems to achieve. 

High Initial Costs & Maintenance

Setting up a reliable automated testing system requires a substantial initial effort and financial commitment. It may require a significant amount of resources to select the appropriate tools, write test scripts, and establish the testing environment.

Furthermore, if the application being tested changes, automated tests must be maintained continuously to remain effective. To reduce these expenses, it may be crucial to choose a vendor or partner that provides both support and a solution that enables readily maintainable and scalable test automation.

Where Manual Testing Shines?

Software testing is based on manual testing. A manual QA testing services company manually inspects the product before being automated. Manual testing depends on reasoning and inquisitiveness.

Despite automation and artificial intelligence, many businesses still rely significantly on manual testers in 2025 to identify practical, user-based problems. Why? Even with automation's benefits, manual testing still shines in multiple situations.

Exploratory Testing

Exploratory testing shines in manual testing that needs human judgment & flexibility, making it an ideal position. It’s necessary to be effective when dealing with the new, updated application or when measuring user experience & usability. Real-time learning and decision-making are also used in exploratory manual QA testing services. In real-time, manual testers can delve deeper into issues, providing developers with more thorough coverage and insightful comments.

Without using pre-made test cases, exploratory testing involves testers actively examining software to identify issues and evaluate the user experience. This adaptable, unplanned approach depends on the ingenuity and intuition of the tester to find unforeseen problems. 

Verifying system operation and ensuring a positive user experience are the goals of exploratory testing. It excels at improving continuous integration procedures and identifying unexpected issues. When the test structure is restricted in early development, exploratory testing is quite beneficial. To identify serious flaws, it focuses on high-risk areas or critical operations. There is no need for testers to have prior knowledge of the application before testing.

Usability and UI/UX Testing

The aim of usability assessment is to measure how simple it is for end users to use and navigate the program. Finding any usability problems that can prevent a seamless user experience is the goal.

The process of confirming the user interface's (UI) functionality and maintaining the user experience (UX) is known as UI/UX testing. It helps identify critical bugs that may develop rapidly and could hinder the execution of basic tasks on a web application. 

An essential option to satisfying the user experience is manual testing. Manual testers may make sure that applications are not only functional but also inclusive, intuitive, and user-friendly by doing thorough usability testing, thorough accessibility testing, and proactive user feedback integration. 

Ad Hoc and Intuitive Testing

Ad hoc testing is typically conducted after official testing and is informal and non-systematic. It offers great flexibility by emphasizing impromptu testing without set procedures and mostly depending on the tester's instincts and expertise to investigate edge cases and odd situations. When it comes to finding problems that formal testing techniques might miss, an ad hoc test might be quite helpful.

This methodology is particularly helpful for identifying important flaws or high-risk areas that structured testing methods may overlook, as it primarily relies on the tester's expertise and intuition.

Ad hoc testing identifies precise and pertinent flaws that the traditional process constantly overlooks. It provides developers and stakeholders with prompt feedback in time-sensitive scenarios, facilitating the rapid reproduction of issues and immediate testing during bug assessment.

Manual and Automated Testing: A Complementary Approach

When to Use Automation?

 

  • Regression testing.

Software testing must include regression testing. It involves assessing previously published software to ensure that no changes or modifications have affected its functionality. Corrective regression testing gives current features overall stability and functioning. Regression testing is a fundamental type of software testing that involves re-examining existing code to ensure it remains unaffected by updates, modifications, or new features.

QA teams and, occasionally, business users do our regression testing. Regular regression testing is difficult due to the sheer amount of program updates, particularly when non-technical business users are involved. Regression testing must be automated if development schedules are to remain on track and under budget. 

Repetitive, menial chores are eliminated by automated regression testing. Regression test automation enhances the performance and stability of your application. After they are generated, automated regression tests may be reused, removing the requirement for repeated creation.

  • Performance/load testing.

Performance is important because it immediately affects the end-user experience, whether it's a website launching in under a second, API replies in milliseconds, or rapid problem resolution. The fact that performance is sometimes overlooked in favor of a feature or need presents an organizational difficulty, too.

Without automation, discrete and irregular tasks are frequently the result of a lack of a common framework. Continuous performance and reliability testing is facilitated by automation, which results in a more effective and efficient testing procedure. 

In today's digital world, it is essential to ensure your apps function optimally in various circumstances. A crucial component of performance testing is load testing, which helps businesses identify and resolve performance issues to ensure a seamless customer experience.

  • Repetitive and data-driven scenarios.

The same fundamental activities are repeated with various data in automated testing, which can be rather repetitive. The purpose of data-driven testing is to increase the effectiveness of this kind of recurrent testing.

Test automation and data-driven testing are a little different. Any necessary data is included in the test itself in a typical test. Simple CSV files, XML, and even fully functional databases like MySQL are just a few of the numerous data sources you may employ.

When to Rely on Manual Testing?

  • Early-stage development and prototyping.

In the early phases of software development, such as prototyping, where objectives are still changing and the program is still taking shape, manual QA testing solutions are very important. This is due to the flexibility that manual testing provides, which enables prompt adaptation to changes without requiring significant script revisions. Additionally, it offers insightful information about functionality and user experience that automated testing could overlook. 

  • Complex user flows and edge cases.

Because automated testing is inherently limited in complicated user flows and edge cases, manual testing is very useful and frequently used in these situations. Multiple pathways and interactions are common in complex flows. Exploratory manual QA testing solutions, which are made possible by manual testing, enable testers to impromptu experiment with various actions and input combinations, possibly revealing problems that were not foreseen or specifically stated in test cases.

  • Short-lived projects where automation isn't cost-effective.

For short-term projects, when the setup and maintenance expenses of automation exceed the advantages, manual software testing services are a good strategy. Requirements and features are frequently flexible and subject to frequent modifications while a product is in its early phases, when an MVP is being built.

Setting up and maintaining an automated testing environment can be expensive, requiring the necessary equipment, tools, and trained staff. In the short run, manual testing is a more economical option for projects with limited funding.

Ready to Elevate Your QA Game? Manual Testing Still Has the Edge

Even though automation will continue to advance until 2025, careful, meticulous manual testers will still be necessary. In actuality, the best approach for teams nowadays is to combine automation with manual insights.

Even though current QA greatly benefits from automation, manual testing is still necessary to guarantee software quality from a human standpoint. Teams should choose a hybrid strategy that capitalizes on the advantages of both approaches rather than picking one over the other. 

An effective software quality assurance approach still requires manual testing, even though automated testing has its place. Both strategies have merit, but they accomplish distinct goals. It’s a misconception that automation testing is overpowering manual testing. Balancing both testing approaches is a good idea. Ultimately, balance is crucial.

Teams can guarantee higher-quality software more effectively by utilizing automation where it makes sense and human testing where it works best. The future is not about manual Vs. Automated but manual & automated. It’s time to encourage teams to balance automation with a strategic manual testing service provider to kick-start your QA game.