Nielsen Receives MRC Approval for Integrating First-Party Data into National Television Measurement.
Nielsen Receives MRC Approval for Integrating First-Party Data into National Television Measurement.
11/01/24, 4:47 PM
Location
new yorkIndustry
software
analytics
Nielsen has received approval from the Media Rating Council to integrate first-party live streaming data into its National Television measurement service, enhancing the accuracy of audience measurement. This integration positions Nielsen as the first accredited live-streaming solution with detailed persons-level granularity.
Company Info
Location
5850 ellsworth avenue
new york, new york, united states
Additional Info
Nielsen shapes the world's media and content as a global leader in audience measurement, data, and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries.