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Nexxen Launches New Report Revealing the Impact of Audience Data on CTV Creative Optimization

Dec 11, 20248 months ago
New YorkVideoAdvertising

Product Description

Nexxen and MAGNA released a proprietary report detailing how audience data can enhance the relevance of ads and drive consumer action in Connected TV advertising. The findings highlight significant increases in both search and purchase intent when ads are optimized using audience insights.

Company Information

Company

Nexxen

Location

New York, New York, United States

About

Nexxen is a global, unified advertising technology platform with deep expertise in video and Connected TV (CTV). The company empowers advertisers, agencies, publishers, and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe, and Asia-Pacific. The company is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN).

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