Amount Raised
$50 Million
Investors
Optum
Description
Zeta has successfully secured $50 million in fresh funding. This investment was led by Optum, a US-based firm.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech