Transit retail chain Yatrikart has raised a strategic investment in a Series A funding round from MMG Group. The funding amount is valued at Rs 100 crore and will be used to expand its franchise network and enhance tech infrastructure.
Transit retail chain Yatrikart has raised a strategic investment in a Series A funding round from MMG Group. The funding amount is valued at Rs 100 crore and will be used to expand its franchise network and enhance tech infrastructure.
04/02/25, 7:09 AM
Location
indoreMoney raised
₹100 million
Industry
transportation
retail
e commerce
Round Type
series a
Investors
Shuru Up, She Capital, Fox Software Ventures, Artha Venture Fund, Mmg Group
Yatrikart has secured a strategic investment as part of a Series A funding round from MMG Group, acquiring a stake at a valuation of Rs 100 crore. The proceeds will be used to expand its franchise network using FOCO and FOFO models, enhance tech infrastructure, and optimize supply chains. Co-founded in 2021, Yatrikart aims to establish over 5,000 smart kiosks and stores at key transit locations. The company focuses on providing a convenient shopping experience for travelers.
Company Info
Location
indore, madhya pradesh, india
Additional Info
Yatrikart is a tech-enabled transit retail chain founded in 2021 that empowers hawkers and retailers at transit stations to create a new 'retailing-on-the-go' format. The company focuses on micro-entrepreneurship and aims to be a 'WH-Smith for Bharat,' offering essentials and non-essential items to road and rail travelers. With plans to establish over 5,000 smart kiosks and stores, it provides a convenient shopping experience for people on the move.