Giift, a leading provider of loyalty management solutions around the globe, backed by Apis Growth Fund II, a private equity fund managed by Apis Partners LLP, announced today that it has acquired a significant strategic interest in Xoxoday, a fintech disruptor in the rewards, incentives and payout space. The partnership included both primary and secondary capital components, and the collaboration will enable both Giift and Xoxoday to enlarge their service offerings and collectively accelerate growth globally.