WiseLife raises Rs 8 Cr in a pre-Series A round led by Rukam Capital to enhance its eco-friendly yoga and fitness product offerings.

Jul 07, 2025•9 days ago

Amount Raised

₹80 Million

Round Type

PRE-SERIES A

GurgaonFitnessWellnessHealth Care

Investors

Namita ThaparRitesh AggarwalAnupam MittalAman GuptaRukam Capital

Description

WiseLife has raised Rs 8 crore in a pre-Series A funding round led by Rukam Capital. The funds will help WiseLife become India's go-to brand for premium, eco-friendly yoga mats and wellness products. The startup aims to expand its product lines and improve community engagement. WiseLife was featured on Shark Tank India Season 3, drawing interest from multiple sharks.

Company Information

Company

WiseLife

Location

Gurgaon, Haryana, India

About

WiseLife is a brand specializing in all yoga and home fitness essentials. Founded in 2022, the startup focuses on creating premium, eco-friendly yoga mats and wellness products that are both affordable and stylish. It offers a range of biodegradable yoga mats, fitness gear, and lifestyle accessories, aiming to elevate everyday wellness. WiseLife combines durability, design, and sustainability, making it accessible to a broad audience.

Funding Insights

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VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

Tech investment trends

83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

WiseLife raises Rs 8 Cr in a pre-Series A round led by Rukam Capital to enhance its eco-friendly yoga and fitness product offerings.

Investors

Description

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