The company has developed novel technology while staying true to the traditions and history of wine and taking the headache out of collecting so that wine can be enjoyed in the way that it's meant to be. The company currently has users in 140 countries and over two million bottles under management within the app, and that number only continues to grow, indicative of the vast potential of the wine market, which is valued at over $350 billion worldwide – larger than the digital music and fitness markets combined.