Founded in 2014, Willow forever changed how women pump by inventing the first wearable, in-bra breast pump in 2017. Built for total pumping freedom, with no tubes, cords, or bulky and loud motors, the award-winning pumps - Willow® 3.0 and Willow Go® - are engineered to give moms the mobility, output, and confidence they need for a successful feeding journey. Today, with Willow, moms are more likely to reach their breast pumping and breastfeeding goals*.