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Willow Growth Partners Announces An Oversubscribed $28 Million Inaugural Fund To Invest In Early-Stage Consumer Companies

Jun 30, 2021about 4 years ago

Amount Raised

$28 Million

Los Angeles

Description

Willow Growth Partners, an early-stage capital firm, today announced that it has closed its inaugural fund of $28 million to invest in emerging consumer brands and supporting technologies. Raised almost entirely over Zoom, Willow brings a new approach to investing in early-stage consumer brands in beauty, health and wellness, apparel and accessories, and food and beverage as well as the supporting technologies that power these companies.

Company Information

Company

Willow Growth Partners

Location

Los Angeles, California, United States

About

Founded in 2020, Willow Growth Partners is an early-stage capital firm that invests in emerging consumer brands and their supporting technologies. Founded by Managing Partner Deborah Benton and General Partner Amanda Schutzbank, the firm brings a new approach to investing in seed-stage consumer companies.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech