WILDFANG began in a studio apartment in Portland, OR. With equal parts nerve and naivety, we cashed in our 401ks and quit our corporate day jobs to build this thing. We had grown tired of asking: are real pockets revolutionary? Is it too much to ask for a button up without boob gap? Why is the fashion industry still clinging to outdated gender norms that serve no one? In answering these questions, WILDFANG was born. We’re on a mission to rethink gender norms and how they show up in fashion. We embrace our masculine, our feminine, and our-everything-in-between.