WHOOP, the human performance company, provides 24/7 coaching to improve fitness and health. WHOOP members benefit from hardware, a coaching platform designed to optimize behavior, and a community of high performers. WHOOP serves organizations and individuals including professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers, and anyone looking to improve their performance. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $200 million in venture capital.