FMCG major Unilever's venture capital arm Unilever Ventures has invested Rs 14.40 crore in health and wellness company What's Up Wellness to ramp up the startup's team and product development. "The (seed) funding round was led by its sole new investor, Unilever Ventures...Notably, this marks Unilever Ventures' first investment in a health & wellness company," Gurugram-based What's Up Wellness said in a statement on Wednesday. The funding round also saw participation from a few of What's Up Wellness' existing investors, it said.