The goal of its first offering, dubbed SABEResPODER (meaning Knowledge is Power in Spanish), is to serve as “a widely recognized and trusted resource” to members of the Hispanic community in the U.S., the company says.The company is today approaching 4 million registered and active users. From March 2021 to March 2022, the company says it saw a 2,200% increase in wallet growth. The company also offers a Rewards Center which offers a financial incentive for participating in surveys, an offering called FarmaSEP to help users save money on prescriptions and PODERSeguros, to help them obtain auto insurance. The company remains focused on growth and is not yet profitable, according to Hemmat.“We want to build an operating system for immigrants,” Hemmat said. While many companies are using digital advertising to attract customers, Welcome Tech also has an offline approach. In his view, Welcome Tech is the “category winner” in its space.“We see Welcome Tech being used as a Super App for this demographic, as we’re really well beyond financial products to the customer base