Founded in September 2019, Wayflyer helps eCommerce businesses worldwide reach their growth potential by providing a range of financing and analytics solutions that improve cash flow, drive sales and optimize supply chains. Through its offering of affordable, non-dilutive, unsecured capital, eligible businesses are given the flexibility to secure advertising space and inventory, paving the way for growth and profitability. Wayflyer’s unique free analytics platform also analyzes marketing performance on a daily basis, equipping eCommerce businesses with world-class analytics and tangible, granular recommendations designed to improve performance. Wayflyer acts as a growth platform for eCommerce businesses, providing them with a one-stop shop for the working capital needed to thrive, as well as the data-driven knowledge and insight to spend their capital in the optimum way.